Tele Atlas Maps and Location Content Power Sygic AURA’s 3D Navigation Experience in Malaysia and Singapore
Sygic’s new 3D product delivers a futuristic, content-rich navigation experience for pedestrians and drivers today
Singapore - Tele Atlas, the world leader in high quality digital maps and dynamic content, and Sygic, a navigation software company, have announced that Tele Atlas maps and content are the foundation of the recently launched 3D navigation product Sygic AURA, which is now available in Malaysia and Singapore.
Sygic AURA combines professional car navigation with a pedestrian-centric application so that both drivers and pedestrians have access to information about the world around them, including 3D visuals. The product is designed for users of high end smartphones and will be available for mobile users around the world.
Sygic AURA provides end users with full 3D content displays including elevation, buildings and landscapes. The application leverages Tele Atlas maps and content including 2D City Maps, 3D Landmarks and Digital Elevation Models, which raise the clarity and reality of screen images and allow end users to see exactly where they are and easily find what they want. Additionally, Sygic AURA includes millions of points of interest (POIs) and pre-installed wiki information, including city guides, hotel information, images and more to enrich the end user’s turn-by-turn navigation experience and comfort during travelling. Sygic AURA also delivers a combination of social networking and community related features, including connected capabilities for real-time information to see a friend’s location or status and to look up weather information.
“Consumers are seeking applications that deliver rich mobile experiences. In Malaysia and Singapore, where mobile device users are very savvy and require the most innovative features, Sygic AURA exceeds their expectations for a dynamic, content-rich navigation product,” Rajive Chandra, Director of APAC Sales and Marketing, Tele Atlas said. “We are pleased to work with Sygic to support its navigation application development around the world. With the availability of Sygic AURA in APAC, Sygic’s mobile device consumers have the detailed location content and navigation features to enhance their mobile experience globally.”
“Sygic AURA is the first application on the market that goes beyond other mobile offerings to combine pedestrian and car navigation, map display, POI search and social networking, along with data-free access to pre-installed digital city guides and Wikipedia, letting the users drive, walk and meet, even at places they would never expect to be. It is also the first navigation application to utilize the 3D acceleration built in the iPhone chip providing for stunning 3D rendering speed and unrivaled user experience,” said Sygic CEO Michal Stencl. “With Tele Atlas on our side, we are able to expand our offering to the APAC market and deliver our customers an innovative, high-quality 3D navigation solution of the future for today’s mobile experiences.”
More information including pricing and availability of Sygic’s AURA is available at Aura.Sygic.com (http://aura.sygic.com). A demonstration of Sygic AURA on iPhone is available at: http://www.youtube.com/watch?v=b09TW0r-gtM.
About Tele Atlas
Tele Atlas is the licensing business unit of TomTom N.V. (AEX: TOM2), the world’s leading provider of location and navigation solutions. Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation, location-based services (LBS) and enterprises. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. Tele Atlas maps rate highest in terms of quality and reliability in certified tests. They are updated daily with the insight of a community of millions of GPS system users worldwide, who along with the company’s unmatched network of sources help to track and validate changes in real time. For more information, visit www.teleatlas.com. Follow Tele Atlas on Twitter at www.twitter.com/TeleAtlas or become a fan at www.facebook.com/TeleAtlas.
Sygic develops, markets and sells innovative, location-based products and turn-by-turn voice-guided GPS navigation software. Sygic applications are present across more than 200 types of devices and operating systems such as the iPhone, Symbian, Android, Windows Mobile, Windows CE, Windows XP/Vista and Linux. Sygic’s GPS/LBS software is delivered worldwide in English, Spanish, Chinese, Arabic, Russian, Italian, and 20 other languages. Sygic works with map industry leaders for supreme mapping support through all regions of the globe and it cooperates strongly with leading PND, phone and PMP manufactures globally to bring the latest technology to markets everywhere. Follow Sygic on Twitter at www.twitter.com/SygicOfficial For more information: www.sygic.com
Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.
Sygic and the Sygic logo are registered trademarks of Sygic.
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