Eloqua Successfully Delivers 100% More Email Than Competition
Clients Reach More Prospects, Generate More Revenue
Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, continues to lead the industry in email deliverability. Eloqua clients enjoy higher inbox acceptance rates, superior click-through performance and improved response rates – all of which add up to increased revenues.
According to Return Path, a leading email deliverability and reputation monitoring service, Eloqua continues to distance itself from competitors by consistently achieving an inbox acceptance rate as high as 96 percent. Internal analysis of email reputation reveals Eloqua’s Sender Score to be more than 40 points higher than its closest competitor.
Eloqua’s high acceptance rate allows clients to improve lead generation, sales enablement and drive revenue. In fact, Eloqua’s clients close nearly 10 deals to every four closed by marketers that rely on other systems.
Higher deliverability rates contribute to more leads at each stage of the funnel, and an increase in qualified leads drives revenue. To illustrate this point, Eloqua designed a study around a methodology outlined in a recent Return Path research report. The Eloqua study sought to attach a revenue figure to incremental changes in email deliverability. The results were staggering. If the average Eloqua client sends 220,000 emails in a campaign, then a seemingly insignificant 10 percent dip in deliverability – or a seven-point sender score drop – could cost the sender more than $200,000 in lost revenue.
The American Society of Civil Engineers is one organization that experienced immediate results with Eloqua. According to the Society’s Giselle Chasseloup, Coordinator of Collaborative Marketing, “Eloqua allowed us to increase outbound email volume from 130,000 to 1.5 million in 30 days, while maintaining an acceptance rate of more than 98 percent.” “The first step in successful marketing is actually reaching the customer,” says Dennis Dayman, Eloqua’s Chief Deliverability Officer. “Eloqua’s technology, processes and best practices consulting combine to ensure our clients reach more of their prospects than they would with any other marketing automation provider,” Dayman says. “The Sender Score is the lifeblood of any company in this space. It’s the key to the revenue engine.”
For more information about Eloqua events, research and product enhancements, follow the company on Twitter at @eloqua and through its blog, It’s All About Revenue.
Eloqua (www.eloqua.com) is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company’s mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers’ “Digital Body Language”, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email email@example.com. To learn about Eloqua events, blogs, research and product enhancements, follow us on Twitter @eloqua.
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