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‘Dear John’ video banner advertisement campaign by online advertising agency


Leading online video banner and advertising agency, Silence Media, has produced the first cost per engagement (CPE) advertising campaign for the box office hit Dear John from Momentum Pictures. The exclusive online video advertising campaign for Dear John follows the CPE model, this is where advertisers only pay when audiences engage with video banner ads by rolling over them.

Silence Media offers advertisers a online advertising network of over 800 premium websites in Europe and America. With offices in London and New York, Silence has an enviable client list across the entertainment industries, having produced campaigns for the likes of Lady Gaga, Madonna, Vampire Weekend and Kings of Leon.

“With Silence media we ran across a group of sites popular with a young female audience, but we had the additional security of knowing that we would only pay for those that chose to actually engage with our advertising. It’s this security that makes CPE campaigns so appealing when compared to CPM, particularly when running in new environments,” said Nick Bailey, Planning Director at Momentum’s media agency m2m.

Lee Henshaw, Managing Director of Silence Media explained, “This is a breakthrough for cost per engagement reaching the film industry that we are really proud of. Following on from the success of the Dear John campaign we hope to show other distributors the power of cost per engagement to engage vital audiences. Video banner ads consistently get the highest engagement rates – which is why CPE makes sense for advertisers in the entertainment industry.”

Susie Bayes, Marketing Manager at Momentum Pictures added, “Dear John was targeted at young female teens who love interacting with and downloading fun online content. Silence Media gave us a cost-effective creative solution that allowed us to feed maximum content to potential fans without having to pay for the audience who weren’t interested in the film.”

Silence Media has paved the way for the entertainment sectors to make the most of video banner ads, by using the superior visual content of films and major music videos to produce exceptional creative that is highly targeted via an extensive online network to reach key audiences.

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