Deutsche Telekom exclusively shows the opening match of the 2010 world ice hockey championships in 3D

* The broadcast is organized by the Constantin Media Group: SPORT1, PLAZAMEDIA and Constantin Sport Media
* First 3D live broadcast for ice hockey fans in Europe
* Entertain: entirely 3D-capable platform

Deutsche Telekom, in cooperation with Constantin Media, PLAZAMEDIA and SPORT1, presents the opening match of the 2010 ice hockey world championships in 3D. On Friday May 7, all “LIGA total! HD” customers can watch the match between the USA and the hosts, Germany, in 3D and in high-definition quality on their own 3D TV sets.

“By showing the opening match in 3D, we are proving that our Entertain platform will be safe in the future. Every one of our media receivers can process the 3D signal in HD quality”, says Christian P. Illek, the Marketing Director of Telekom Germany. ”Thanks to our digital IPTV infrastructure, we are also able to use new technologies at short notice"

“The TV viewers will remember the opening match in three dimensions. This innovative and expensive broadcast of a global sporting event positions us today as a supplier of pioneering production technologies”, says Bernhard Burgener, CEO of Constantin Media .

The opening match of the 2010 IIHF world championships is being broadcast on the LIGA total! Channel 319. All HD subscribers can watch the match at no extra charge and without any commercials. Subscription to an Entertain package is the requirement for fans to enjoy the 3D experience of LIGA total! ,along with an HD subscription, a 3D-capable TV and the 3D glasses. The game begins with the first faceoff at 8.15 p.m. on Friday.


Entertain - Deutsche Telekom’s IPTV service
With more than 120 TV channels, 10,000 titles – more than 1,000 of which are available in HD - in the online video store and TV archive, around 2,500 national and international radio stations, as well as interactive applications, and more than 1 million customers (as of December 2009), Entertain is the undisputed leader of the German IPTV market. Around 20 million households have the option of subscribing to Entertain via a high-speed DSL line. Entertain Pur is available from EUR 27.95 (including TV and telephone line) or EUR 44.95 (including TV, telephone flat rate and high-speed DSL flat rate.)

About Deutsche Telekom AG
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 151 million mobile communications customers, more than 38 million fixed-network lines and more than 15 million broadband lines (as of December 31, 2009). As an international Group with almost 260,000 employees operating in around 50 countries worldwide (as of December 31, 2009), Deutsche Telekom generated more than half of its revenue - EUR 64.6 billion - outside of Germany in 2009.