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Siemens targets new growth fields in its healthcare business


Stronger focus on therapy solutions – orientation towards future markets

Munich, Germany, Siemens will further develop its healthcare business, effective May 1, in order to more effectively exploit market and growth potential. With a stronger focus on the different market segments, the various Healthcare Sector customer groups will be even better served. “We have developed our healthcare business very successfully in recent years and are extremely well positioned relative to our competitors. Backed by this strong position, we intend to use our innovative strength to take advantage of further growth opportunities,” said Hermann Requardt, CEO of the Siemens Healthcare Sector. Above-average growth potential is offered both by the emerging markets and the close interconnection of imaging and therapy. In the future, the Healthcare Sector will still consist of three divisions. Moreover, sales and service will be bundled in one unit. The hearing aid business will be independently managed and directly report to the Sector CEO, enabling it to respond more flexibly in this extremely consumer-oriented business. These structural changes were presented today to employee representatives in the Committee for Economic Policy.

The demands of the various customer groups in the healthcare market have changed over time. Increasingly, large hospitals and clinics are seeking to differentiate themselves through customized high-end solutions, and are experiencing a growing demand for therapy solutions. Smaller hospitals and physicians in private practice, especially in emerging economies with above-average growth, are primarily seeking cost efficient and less complex equipment.

Imaging and Therapy Systems will bring together the business with large-scale medical devices for diagnostic imaging and therapy. The imaging equipment includes computer tomographs, magnetic resonance imaging equipment, and PET systems. Siemens is a market leader in this field. The therapy solutions mainly comprise angiography systems, linear accelerators, particle therapy systems, and minimally invasive procedures. These systems are already closely linked with imaging equipment, in particular in therapy planning. Under the umbrella of the new unit, Siemens intends to better leverage the synergies between the imaging equipment and therapy solutions, thereby becoming a market leader in this field. The CEO of Imaging and Therapy Systems will be Bernd Montag, who currently heads the Imaging & IT Division.

Clinical Products will mainly comprise the business with x-ray and ultrasound equipment that until now has been run jointly with the large-scale medical device business. The market segment for these products has a different dynamic than the market for large-scale medical devices. Besides innovative high-end-solutions, the development of cost efficient, less complex equipment that meets essential customer requirements will be pressed ahead. Siemens wants to further boost growth with these products, particularly in emerging economies. The Clinical Products unit will also comprise the components business. Norbert Gaus, who has been heading up the ultrasound business, will be CEO of Clinical Products.

Diagnostics will continue to comprise the laboratory diagnostics business. This includes equipment for analyzing blood and other bodily fluids as well as the necessary reagents. Siemens is one of the largest suppliers and is the market leader in many segments. Michael Reitermann, previously responsible for the healthcare business of Siemens in the United States, will follow Donal Quinn as CEO of the Diagnostics Division. Quinn is leaving the company for personal reasons.

Sales and service will be managed by the Customer Solutions unit. In addition, the business with hospital information systems will also become part of this unit, due to its highly regional orientation. The CEO of the new Customer Solutions unit will be Tom Miller, who has been heading up the Workflow & Solutions Division.

The Siemens Healthcare Sector (Berlin and Munich) is one of the world’s largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 48,000 employees worldwide and operates around the world. In fiscal year 2009 (to September 30), the Sector posted revenue of 11.9 billion euros and profit of around 1.5 billion euros. For further information please visit:

This document contains forward-looking statements and information – that is, statements related to future, not past, events. These statements may be identified by words such as “expects,” “looks forward to,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “will,” “project” or words of similar meaning. Such statements are based on the current expectations and certain assumptions of Siemens’ management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond Siemens’ control, affect Siemens’ operations, performance, business strategy and results and could cause the actual results, performance or achievements of Siemens to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For Siemens, particular uncertainties arise, among others, from changes in general economic and business conditions (including margin developments in major business areas and recessionary trends); the possibility that customers may delay the conversion of booked orders into revenue or that prices will decline as a result of continued adverse market conditions to a greater extent than currently anticipated by Siemens’ management; developments in the financial markets, including fluctuations in interest and exchange rates, commodity and equity prices, debt prices (credit spreads) and financial assets generally; continued volatility and a further deterioration of the capital markets; a worsening in the conditions of the credit business and, in particular, additional uncertainties arising out of the subprime, financial market and liquidity crises; future financial performance of major industries that Siemens serves, including, without limitation, the Sectors Industry, Energy and Healthcare; the challenges of integrating major acquisitions and implementing joint ventures and other significant portfolio measures; the introduction of competing products or technologies by other companies; a lack of acceptance of new products or services by customers targeted by Siemens; changes in business strategy; the outcome of pending investigations and legal proceedings and actions resulting from the findings of these investigations; the potential impact of such investigations and proceedings on Siemens’ ongoing business including its relationships with governments and other customers; the potential impact of such matters on Siemens’ financial statements; as well as various other factors. More detailed information about certain of the risk factors affecting Siemens is contained throughout this report and in Siemens’ other filings with the SEC, which are available on the Siemens website,, and on the SEC’s website, Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those described in the relevant forward-looking statement as expected, anticipated, intended, planned, believed, sought, estimated or projected. Siemens does not intend or assume any obligation to update or revise these forward-looking statements in light of developments which differ from those anticipated.

Reference Number: AXX20100460e


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