HP Taps Richard Gerstein to Lead Strategy and Worldwide Marketing for Personal Systems Group
PALO ALTO, Calif., HP today announced that Richard Gerstein, a marketing executive with more than 20 years of experience in the consumer products and retail industries, will join HP in mid-May as senior vice president of Strategy and Worldwide Marketing for the Personal Systems Group (PSG) at HP.
Gerstein comes to HP from Sears Holding Corp., where he served as president of Marketing. Previously, he served as chief marketing officer of the Sears brand. In these roles, Gerstein drove strong business results and market-share gains with new brand positioning and advertising. He also implemented best-in-class teams and capabilities around customer-relationship management, customer loyalty, digital and social media, and program analytics.
“Richard is a bright, creative and entrepreneurial leader with two decades of experience in retail marketing,” said Todd Bradley, executive vice president, Personal Systems Group, HP. “I’m confident he’ll continue to strengthen the HP brand while maintaining PSG’s focus on profitable growth and conveying rich experiences to our consumer and business customers.”
Prior to his time at Sears, Gerstein held key leadership positions at Alberto-Culver Co. and Reflect.com. He also spent 13 years at Procter & Gamble, where he held various roles in marketing.
Gerstein succeeds Satjiv S. Chahil, who announced his retirement earlier this year. HP maintains a consulting relationship with Chahil.
“I want to thank Satjiv for reinventing marketing at PSG and introducing ‘The Computer Is Personal Again’ campaign, which lifted the entire HP brand and helped us become the world’s largest PC maker,” said Bradley. “I’m pleased Satjiv will continue to serve HP in an advisory capacity to me and the entire PSG leadership team.”
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