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Medelita Introduces High Performance Lab Coats to Canadian Market


WEBWIRE

Lab coat innovator exhibits at American College of Physician’s conference in Toronto, broadens product availability across North America

SAN CLEMENTE, Calif., April 2010 -- Medelita®, maker of breakthrough performance lab coats and scrubs today announced that is is offering its entire collection -- five styles of women’s lab coats, three men’s lab coats and clinicians scrubs for men and women – to Canada. Medelita exhibited its hospital and doctor’s office lab coats at the American College of Physician’s 2010 Internal Medicine conference, held in Toronto.

“Our goal as the industry leader in quality, style, performance and service is to grow our North American brand so that it will lead to continued growth and expansion of our brand globally,” said Joe Francisco, partner and vice president of sales, Medelita. “This conference was extremely successful in that we developed relationships with Canadian physicians and also introduced our US-made lab coats to physicians from numerous African, Middle Eastern, European, and Asian markets.”

Medelita lab coats are hand-sewn in the U.S. using the highest quality fabrics, most advanced fabric treatments and feature designer touches such as inside seam finishing and contoured shaping for exceptional fit and comfort. Engineered for easy care, Medelita lab coats and scrubs can be machine washed and emerge from the dryer with a crisp, clean and professional look. Professional dry cleaning can be used, though is not required.

Made from 100 percent high denier cotton and designed specifically with a focus on fit and functionality, Medelita’s fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored to fit the contours of the human body, Medelita lab coats feature hidden inside pockets and finished inside seams. The High IQ® Easycare Plus helps fabric resist wrinkling and retain a soft, smooth, clean appearance. Technologically innovative, durable and fashionable, Medelita sets a new standard in professional lab coats.

Medelita clinician scrubs boast equally meticulous attention to detail in design, fabric selection, and manufacturing. Designed to shatter the paradigm of the boxy, shapeless unisex scrubs, Medelita scrub tops are tailored to fit the human body while its scrub pants feature combined drawstring and elastic waistband for added comfort and security. Drirelease® with FreshGuard® fabric in Medelita scrubs resists pilling and fading while the moisture wicking and bacteriostatic fabric lends odor-free comfort. Women’s scrubs come in six colors and men’s scrubs come in navy and black.

Available for purchase through its website and at medical conferences, Medelita lab coats and scrubs can be embroidered using fade-resistant thread with clinician name, credentials and hospital, practice or group custom logo. Gift certificates are also available for order on the company’s website.


About Medelita
Medelita has one purpose: to reinvent the way women and men of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including women’s lab coats, men’s lab coats, embroidered lab coats and medical scrubs. Medelita caters to medical professionals who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our websites at http://www.medelita.com or http://www.medelita-mens.com, or call 877.987.7979.

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