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Wallpaper Extends Brand with iPhone APP Launch


Wallpaper*, the international design, fashion and lifestyle magazine, is launching a free iPhone application in association with Swarovski Crystal Palace.

The app – a daily edit of – will bring users the best from the worlds of art, fashion, travel, architecture and technology. As well as the latest stories, stunning picture galleries and short form video content, the app will include the lowdown on all the major design fairs, fashion shows and exhibitions.

Ben Giles, publisher, says: “The Wallpaper* iPhone app gives our global audience another platform to enjoy our exceptional content. The app is a really exciting extension to the Wallpaper* brand.”

The Wallpaper* iPhone app was developed by Umee. It is free and available to download now from the iPhone App Store.

Wallpaper* currently has more than 90,000 followers on Twitter and generates 555,000 unique users per month.

About Wallpaper*
Truly international, consistently intelligent and hugely influential, Wallpaper* is the world’s most important design and style magazine. It has attracted the most sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed unparalleled success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of different brands, both established and undiscovered. With 12 themed issues a year, and a limited-edition cover by a different artist or designer each month, Wallpaper* has evolved from style bible to internationally recognised brand.

Innovation & Brand Building Initiative – Wallpaper* Made in China issue
British Society of Magazine Editors Awards 2009

Best New Editor of the Year – Tony Chambers
British Society of Magazine Editors Awards 2008

Best Designed Magazine of the Year – Wallpaper*
’Wallpaper* continues to innovate with page after page of just stunning design. The most restrained, considered magazine in this category. A triumph.’ The judges, Press Gazette Magazine Design and Journalism Awards 2008


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