Nation’s Favorite Hoopsters Earn High-Tech Hipster Rep in AT&T Home Turf Webisodes
Guided Glimpse into Players’ Homes Nets Look at Personalities, Décor Styles and Tech Habits
San Antonio, Texas, March 24, 2006, Sports enthusiasts can now catch a play-by-play tour of their favorite athletes’ homes through “AT&T Home Turf,” a series of streaming video webisodes (available at www.seehowtheylive.com) in which players grant fans a behind-the-scenes peek of life off the clock.
Fans who log on can click on AT&T icons throughout the segment to reveal trivia tidbits about players, such as their favorite tech gadgets and personal pastimes. The site keeps score as to which factoids visitors have uncovered and which clickable elements they have missed in each scene.
Site visitors who refer a friend, via e-mail, to the site can unlock special bonus footage. Exclusive content such as desktop wallpaper featuring the athletes is also available for downloading.
“AT&T Home Turf” webisodes featuring basketball, baseball and football players will debut, as seasonally relevant throughout 2006. Upcoming segments highlight the homes of cagers Jermaine O’Neal, Tony Parker, Elton Brand and Chauncey Billups. Veteran Kenny Smith goes man-to-man as host of the first round. Fans can subscribe to e-mail alerts to notify them when new webisodes are posted.
“We’re committed to keeping our customers, whether sports nuts or movie buffs or music fiends, connected to their world through AT&T products and services. This campaign uses AT&T High Speed Internet to deliver an up-close-and-personal view inside the homes and day-to-day technology habits of the industry’s hottest professional sports players,” said Eric Fernandez, executive director, AT&T Sponsorship and Events. “It reinforces the relevancy of our brand and offerings to a large and actively engaged audience.”
Site visitors who want to replicate the tech-savvy digs of their favorite players will have the chance to win a range of popular gadgets, including Dell laptops, Motorola RAZR phones from Cingular Wireless, digital cameras, iPods and PocketDISH players, which allow DISH Network subscribers to transfer programming from the DISH set-top boxes and other music, photos and video content to a portable player with LCD screen for on-the-go viewing.
Signed memorabilia and sports gear — jerseys, hats, baseballs and footballs — also are up for grabs in the sweepstakes. Sweepstakes details and rules are available at www.seehowtheylive.com.
Site visitors can also learn about existing AT&T product and service offers through the webisodes and hosting Web site.
Media support for the campaign will include spots on national cable channel TNT during games and other shows, national print inserts in Sports Illustrated and ESPN the Magazine, local newspaper and TV advertising, and online and wireless placements.
About the New AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 54 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.TheNewATT.com.
© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.
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