"The 37th Annual Daytime Emmy® Awards" To Be Broadcast Live Sunday, June 27, On The CBS Television Network

Awards Ceremony Moves to Las Vegas for the First Time

THE 37TH ANNUAL DAYTIME EMMY® AWARDS will be broadcast Sunday, June 27 (9:00-11:00 Live, PM, ET/delayed PT) from the Las Vegas Hilton in Las Vegas on the CBS Television Network. This is the first time the awards ceremony will take place in Las Vegas.

“The Daytime Emmy Awards are one of the cornerstones of our business and we are thrilled to be back on CBS,” said Herb Granath, Chairman, National Academy of Television Arts & Sciences (NATAS). “Last year’s show was one of the most entertaining events in our history, and this year’s Las Vegas-based broadcast promises to be even more exciting.”

Associated Television International (ATI) will produce the show with ATI President and Emmy Award winner David McKenzie serving as executive producer. “After last year’s Daytime Emmy Awards, we are delighted to be working with NATAS again,” said McKenzie. “Being on the top-rated network gives us the opportunity to reach a wide audience and moving the show to Las Vegas allows us a dazzling range of production choices.”

“Daytime series have a loyal and passionate following,” said Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS Entertainment. “We’re excited to honor these series and their viewers in primetime with this annual showcase.”

Details regarding tickets will be available shortly.

Nominations will be announced on May 12.

The Daytime Emmy Awards recognize outstanding achievement in all fields of daytime television production and will be presented to individuals and programs broadcast from 2:00 AM-6:00 PM during the 2009 calendar year.

THE 37TH ANNUAL DAYTIME EMMY AWARDS is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts & Sciences.

All balloting for THE 37TH ANNUAL DAYTIME EMMY AWARDS will be compiled by the independent accounting firm of Lutz and Carr, LLP. American Airlines is the official airline of the Daytime Emmy Awards.

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Regional Emmy Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards™, which recognize excellence in the world-wide intersection of digital entertainment and technology. Beyond awards, NATAS has extensive educational programs, including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.

About Associated Television International

Associated Television International has been successfully producing television series, specials and feature films for over three decades. ATI’s programs have aired on all U.S. broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing “The World Magic Awards.” Current series in production include “Heroes Among Us,” “Masters of Illusion,” “World’s Funniest Moments,” “Real Vice Cops Uncut” and “Laura McKenzie’s Traveler.” Among ATI’s many honors are an Emmy nomination for “Who’s Who of World Giving” and an Emmy Award for “America’s Invisible Children.”