Delta and Avis Celebrate SkyMiles Silver Anniversary and Give Away 25 New Cars to Lucky Customers
Award-winning program celebrates 25th year with promotions and partners: SkyMiles members have chance to win 25 all-new 2007 Saturn SKYs
ATLANTA, March 23, 2006 – Delta Air Lines is celebrating the 25th anniversary of its award-winning SkyMiles® program with its U.S. customers by sponsoring a grand sweepstakes giveaway with the support of Avis® Rent A Car. Delta will award all-new 2007 Saturn SKY roadsters to 25 lucky SkyMiles members. The silver anniversary festivities will also include a series of special events and partnership launches throughout the year.
“With the silver anniversary of our SkyMiles program and our unprecedented global expansion, 2006 will be an exciting year for us and provide a great reason to celebrate with our customers,” said Paul Matsen, Delta’s chief marketing officer. “Our customers have made Delta’s SkyMiles program one of the most successful and longest-running airline programs. To thank them for their business, we’re providing new mileage-earning opportunities with additional routes and new partners, as well as the chance to win 25 stylish and sleek, SKY roadsters.”
“We’re proud to be a part of Delta’s SkyMiles silver anniversary celebration. The 25 Saturn roadsters – appropriately named SKY – are the perfect prize to award the sweepstakes winners,” said Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, parent company of Avis. “Delta and Avis have had a long-standing partnership, and we hope to continue our close association for many years to come.”
SkyMiles members may visit delta.com/skymiles25 to participate in the SkyMiles 25th Anniversary SKY Sweepstakes and view the SKY convertible. Participants will receive one entry into the sweepstakes for every 1,000 miles earned between now and Dec. 31, 2006*. Print-ready pictures of the SKY convertible and a 25th Anniversary SkyMiles logo are available for download at news.delta.com/digital_index.cfm. Avis customers can access information on the contest at www.avis.com/delta25.
SkyMiles program highlights:
- Launched as a frequent traveler promotion in 1981, SkyMiles membership has grown from 98,000 in its first year to more than 38 million members today. It has become one of the industry’s longest-running and most popular loyalty programs.
- Delta has led the industry in Award Travel redemption in recent years with 2.9 million redeemed tickets in 2004, according to The IdeaWorks Company, an independent airline consulting firm, and offers one of the industry’s most generous upgrade policies.
- SkyMiles members have unprecedented access to a broad range of more than 100 travel partners as well as SkyTeam and partner airlines.
About the Saturn SKY
This spring, the 2007 Saturn SKY roadster will hit showrooms, delivering a bold message about the next generation of vehicles from Saturn. The vehicle’s dynamic exterior will inspire future models later in 2006, such as the Aura midsize sedan and the Outlook crossover utility. The SKY has an inviting interior with upscale finishes such as brushed metal and piano black lacquer that give it a refined, sophisticated look. The SKY will be the first roadster offered with Saturn’s industry-standard purchase and ownership experience. For more information on the SKY, which is available this spring, please visit http://www.saturn.com/sky.
Avis Rent A Car System, LLC and its subsidiaries operate one of the world’s leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,000 locations in the United States, Canada, Australia, New Zealand and the Latin American/Caribbean region. Avis is one of the world’s top brands for customer loyalty, ranking as the number one car rental company in the 2005 Brand Keys® Customer Loyalty Index. The company is part of Cendant Car Rental Group LLC, a wholly owned subsidiary of Cendant Corporation (NYSE: CD), a diversified global provider of business and consumer services primarily within the real estate and travel sectors. For more information visit www.avis.com or www.cendant.com/media.
About the SkyMiles Program
Delta SkyMiles members earn miles by flying Delta, Song®, Delta Shuttle®, the Delta Connection carriers, Delta AirElite and Delta’s SkyTeam® partners. The SkyMiles program offers additional mileage-building opportunities through partners such as the Delta SkyMiles Credit Card from American Express, SkyMilesShopping.com, participating hotels, car rental companies, telecommunication services, restaurants, floral and gift retailers and financial, mortgage and realty services. Now in its 25th year, the SkyMiles program was recently named the Best Frequent Flyer Program by Travel Savvy magazine in a survey that included all global and domestic loyalty programs. The airline plans to offer an array of exciting programs, promotions and benefits as Delta celebrates the silver anniversary of its frequent flyer program in 2006.
Delta Air Lines (Other OTC: DALRQ) is one of the world’s fastest growing international carriers with more than 50 new international routes added or announced in the last year. Delta offers daily flights to 503 destinations in 94 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. In summer 2006, Delta plans to offer customers more destinations and departures between the U.S., Europe, India and Israel than any global airline*, including service on 11 new transAtlantic routes from its Atlanta and New York-JFK hubs. Delta also is a major carrier to Mexico, South and Central America and the Caribbean, with more than 35 routes announced, added or applied to serve since Jan. 1, 2005. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Customers can check in for flights, print boarding passes and check flight status at delta.com.
*From the U.S., based on July 2006 OAG.
NOTE TO EDITORS: A photo of the new Saturn Sky is available at media.delta.com.
*Terms and Conditions
The “SkyMiles 25th Anniversary Sweepstakes” is sponsored by Delta Air Lines, Inc. NO PURCHASE NECESSARY. Register online to participate from 12:00:00 Midnight, U.S. Eastern Time, on 3/22/06 through 11:59:59 PM, U.S. ET, on 12/31/06. Mail-in entries must be postmarked by 1/1/07 and received by 1/10/07. Open to legal U.S. residents, who are 18 or older and licensed drivers as of 3/22/06. Void in PR and where prohibited. See complete rules at www.delta.com/skymiles25.
Taxes and fees for award travel are the responsibility of the passenger and must be paid at the time the ticket is booked. Award travel seats are limited and may not be available on all flights or in all markets. Partner benefits and offers subject to the terms and conditions of each individual partner’s program and each individual offer. All SkyMiles program rules apply. To review the rules, please visit delta.com/skymiles.
- Contact Information
- John Kennedy
- General Manager - Media Relations
- Delta Air Lines
- Contact via E-mail
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