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Caesars Entertainment Introduces Exclusive Million Dollar Connection Progressive Slots; Machines Debut in Atlantic City; Mississippi and Nevada to Follow


WEBWIRE

ATLANTIC CITY, NJ -- 1/24/2005 -- In a continuing commitment to offer its guests premier gaming options with impressive payouts, Caesars Entertainment this month is debuting its exclusive line of Million Dollar Connection progressive slots.

The first 21 machines were unveiled earlier this month at Caesars Atlantic City and Bally’s Atlantic City (which includes the Claridge Casino). Another 80 Million Dollar Connection slots are set to make their first appearance later this year in Mississippi and Nevada.

The Million Dollar Connection slots were created exclusively for Caesars Entertainment by Bally Gaming and Systems (NYSE: AGI). The progressive jackpots begin at $1 million and accumulate across Caesars casino resorts within each gaming jurisdiction.

“This program takes progressive slot play to the next level for our valued and loyal guests,” said Dave Lyons, senior vice president of slot operations for Caesars Entertainment in Atlantic City. “The response from our guests in Atlantic City has been extremely positive and we think all of our guests nationwide will be eager to find these machines at our sister resorts in Mississippi and Nevada in the coming months.”

The new slots take their name from Caesars Entertainment’s highly successful “Connection Card” customer loyalty program, which offers players and hotel guests complimentary hotel, restaurant, entertainment and retail privileges at Caesars Entertainment’s 18 domestic casino resorts. Often compared to frequent flyer plans, the Connection Card program offers participants a bank of “Connection comp dollars” that can be used as cash to pay for meals, shows, hotel accommodations and other resort amenities.

“Connection Comp” dollars are calculated not only on slot machine and table game play, but also on hotel cash folio accounts - the amount hotel guests pay in cash or by credit card for their room rate, meals charged to their room and other resort amenities.

The Million Dollar Connection slots are three-coin, one-dollar machines with a $1 million progressive jackpot that uses EZ Pay technology. The Million Dollar Connection game uses the popular Monte Carlo top box bonus and a Cash-in-a-Flash bonus. When three coins are played and a “spin symbol” lands on the third reel, the player has received a Monte Carlo bonus game. In this bonus, players can spin the roulette ball to reveal their bonus prize amount.

When a Cash-in-a-Flash symbol appears on the third reel with three coins played, the player has received the Cash-in-a-Flash Bonus. In this bonus, there are 11 segments on the feature glass that display Caesars Entertainment properties. Each property has a value ranging from $20 to $1,000. The player can win the amount shown by the property.

About Caesars Entertainment

Caesars Entertainment, Inc. (NYSE: CZR) is one of the world’s leading gaming companies. With 25 properties on three continents, 25,000 hotel rooms, two million square feet of casino space and 52,000 employees, the Caesars portfolio is among the strongest in the industry. Caesars casino resorts operate under the Caesars, Bally’s, Flamingo, Grand Casinos, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas.

In July 2004, the Board of Directors of Caesars Entertainment approved an offer from Harrah’s Entertainment to acquire the company for approximately $1.8 billion and 66.3 million shares of Harrah’s common stock. The offer must be approved by shareholders of both companies and federal and state regulators before the transaction can close.

Additional information on Caesars Entertainment can be accessed through the company’s web site at www.caesars.com .

NOTE: This press release contains “forward-looking statements” within the meaning of the federal securities law, which are intended to qualify for the safe harbor from liability provided thereunder. All statements which are not historical statements of fact are “forward-looking statements” for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Such forward-looking statements include statements regarding when the new slot machines will be deployed around the country and the number of machines to be deployed. Risk factors which could cause actual results to differ from expectations include the level of deployment and delivery of machines from the manufacturer. Additional information concerning potential risk factors that could affect the company’s future performance are described from time to time in the company’s reports filed with the Securities and Exchange Commission, including the company’s Annual Report on Form 10-K for the year ended December 31, 2003 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 2004, June 30, 2004 and September 30, 2004. The reports may be viewed free of charge at the following website: www.sec.gov. The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.



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