Springerís online content available on Koreaís top search engine Naver
Springer Science+Business Mediaís electronic journal and book content from its online platform SpringerLink is now searchable on Naver, the premier Korean search engine and subsidy of NHN Corporation.
Since the agreement between Springer and NHN was signed in July 2009, NHN has added Springerís metadata and has made its contents searchable on Naver. The searchability of the content follows Springerís recent expansion of its academic collaboration with Korean societies. In South Korea, Springer is the most active international science, technology and medicine (STM) publisher, co-publishing 30 Korean society journals.
Springer now has seven editorial and sales offices in Asia, including Tokyo, Seoul, Beijing, Taipei, Hong Kong, Kuala Lumpur and New Delhi. All together, Springer publishes over 200 high-quality scientific journals in English from Asia.
ďWith the addition of Springer content, users will now be able to easily access valuable information by utilizing Naverís technology. Going forward, we will make the utmost effort to enhance the search experience for users,Ē said Sang Hun Kim, CEO of NHN Corporation.
ďBy this agreement with NHN, Springer has created a two-way academic communication line in Korea, bringing international academic content to Korea and introducing Korean academic content worldwide as well. Springerís high-quality international academic content is the perfect match for the academic content division of NHN,Ē said Maurice Kwong, Managing Director of Springer Asia.
Naver is the top search engine in South Korea with over 76 percent of internet searches done on its site. The search engine has 34 million registered users and generates one billion page views per day. NHN was established in 1999 and has become Koreaís premier internet company by operating the nationís top search portal, Naver. Naver is globally accessed by 165 countries. It leads the Korean internet industry with its innovative search services. In August 2007, it ranked fifth worldwide in total number of searches according to the US market research company comScore.
Springer Science+Business Media is a leading global scientific publisher, delivering quality content through innovative information products and services. The company is also a trusted provider of local-language professional publications in Europe, especially in Germany and the Netherlands. In the science, technology and medicine (STM) sector, the group publishes around 2,000 journals and more than 6,500 new books a year, as well as the largest STM eBook Collection worldwide. Springer has operations in about 20 countries in Europe, the USA, and Asia, and more than 5,000 employees.
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