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World Cup and more in 3D


* Demand for mass-market 3D TV is soaring
* Broadcasting live 3D events to home viewers to begin in earnest
* Ericsson provides complete 3D video processing solution to ESPN

In 2010, sports fans around the world will be treated to more events in 3D than ever before. From the World Cup in football, to the X Games, consumers are ready to watch their favorite games with a 3D movie-theater experience at home. Broadcasters, service operators and content providers will compete for viewer attention by providing coverage of live sporting and cultural events in 3D. The winners will be home viewers.

Ericsson (NASDAQ:ERIC) is providing ESPN 3D, the industry’s first 3D sports television network, with a complete standards based video processing solution, featuring encoders and receivers tuned for ESPN 3D broadcasts, as well as for high quality HD. The complete end-to-end solution supports the highest picture quality from venue to viewer.

“Our consumer labs research consistently shows that high quality pictures are the number one consumer desire in today’s TV market. Having pioneered HDTV with our first to market solutions, we are well placed to provide the video processing platform for 3D, the next wave of consumer innovation. We are excited to be working with ESPN on delivering these ground breaking 3D sporting experiences,” said Staffan Pehrson, Head of Solution Area TV, Ericsson.

ESPN is deploying a variety of Ericsson 3D and HD products including the complete solution for direct-to-home and contribution and distribution of 3D content launched at NAB this week. At the same time, ESPN will transmit HD programming to viewers worldwide in 2D using Ericsson’s MPEG-4 AVC HD 4:2:2 video processing system. The solution delivers more efficient bandwidth usage while ensuring the transmissions meet ESPN’s high standards for picture quality.

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Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.


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