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Conviva and Adobe Form Strategic Alliance to Further Enhance Viewer Experiences on the Flash Platform


Companies Collaborate to Improve Video Quality for Online Experiences

SAN MATEO & SAN JOSE, Calif., Conviva, Inc., an online video solutions provider, and Adobe Systems Incorporated (Nasdaq:ADBE), today announced that the two companies have entered into a strategic alliance to make it easier for content companies to deliver the highest quality online video experience to viewers worldwide. This first-of-its-kind integrated solution brings together the Adobe ® Flash® Platform with Conviva’s intelligent streaming technology for scaleable, high definition live and on-demand content. As part of the alliance, both companies will collaborate to provide content owners with insights on viewer experiences, and optimize audience engagement to maximize their advertising costs for video. Using Conviva’s media control platform, content providers that leverage the Adobe Flash Platform can measure audience trends in real time, and are able to set policies that proactively take action on precise traffic, viewing and video delivery patterns, thus driving the best possible online user experience.

Seventy-five percent of online videos worldwide are viewed using Adobe Flash technology, making it the number one format for viewing video on the Web*. By leveraging the real-time data that Conviva delivers on a global scale, content providers utilizing the Flash Platform can optimize the user’s online viewing experience, as it relates to bandwidth constraints and resource fluctuations, for situations when a large number of online viewers are seeking popular content simultaneously.

“At Adobe, we are committed to developing solutions that empower our customers to deliver the most engaging online video experiences,” said Doug Mack, vice president and general manager of Digital Imaging and Rich Media Solutions at Adobe. “Quality drives viewing time and revenue for media companies, so it is a top priority for us and for our customers. Our collaboration with Conviva enables media companies to gain instantaneous insights about online viewing and detect and respond to instances of poor video quality.”

Joint Collaboration
Adobe and Conviva’s collaboration will enable content partners, online video platform partners and developers to take full advantage of real-time audience data processing to create new innovations leveraging the Flash Platform for online video delivery. The two companies have collaborated on a number of technical initiatives including video player integration and delivery platform protocol support. Both RTMP streaming and Adobe’s new HTTP Dynamic Streaming format will be supported. In addition, Conviva will support Adobe’s Open Source Media Framework (OSMF), an open software framework for building feature-rich video players based on the Adobe Flash platform, thereby allowing content owners the ability to immediately activate Conviva services.

“Conviva and Adobe are passionate about helping media and enterprise companies deliver the highest quality online video to their customers,” said Darren Feher, president and CEO, Conviva. “We believe the combination of our solution with the Adobe Flash Platform will help drive greater viewer engagement by eliminating the frustration associated with video that rebuffers, stutters or is extremely choppy. Together, Adobe and Conviva can achieve our shared goal of making sure users enjoy the best video viewing experience possible.”

About Adobe Flash Platform
The Adobe Flash Platform is the leading Web design and development platform for creating expressive applications, content, and video that run consistently across operating systems and devices and reach more than 98 percent of Internet-enabled desktops. Major broadcasters, gaming and media companies including,, DIRECTV and others rely on the Adobe Flash Platform for delivering video on the Web and the platform powers social network sites such as YouTube and MySpace. For more information about the Adobe Flash Platform including the Flash Media Server product line visit

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit

About Conviva
Conviva is transforming the online video experience by eliminating the causes of choppy, unpredictable viewing. Starting with real-time audience instrumentation, Conviva’s intelligent video platform empowers content publishers by automating both dynamic bit rate adjustment and the management of multiple distribution networks to optimize the experience and cost of large scale video businesses. Great content brands rely on Conviva to deliver the best quality video without impacting their profit margins.

For more information on Conviva, please visit

*December 2009 data from independent research firm comScore.


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