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Valley View Casino holds full house with SAS®


SAS® solutions for casinos and gaming help predict, optimize growth opportunities

CARY, NC - When planning for growth, Valley View Casino of San Diego County picked SAS solutions for casinos and gaming, a winning card from the leader in business analytics. With disparate systems for each arm of Valley View Casino’s business, a complete view of total patron spending was lacking. With SAS for Patron Value Optimization, data integration will unify data from disparate systems, ensure data quality and provide one view for business intelligence and analytics insights on key performance metrics, including slot utilization, revenue per top patron, trips, stays, comps and revenue for key geographies.

SAS Gold Partner, Qualex Consulting Services sped implementation of SAS for Patron Value Optimization to help improve decision making as the company grows its casino and builds its new 108-suite luxury hotel and event center, set to open late November.
Fact-based decision making – optimizing resources and maximizing profitability

“Of all vendors, SAS solutions for casinos and gaming were the most comprehensive, hands down,” said Todd Jackson, Vice President of Information Technology at Valley View Casino. “In this economy, we aren’t willing to act on gut alone. With SAS for Patron Value Optimization, we can fully tap the wealth of intelligence in our data to make better, faster business decisions.”

SAS for Patron Value Optimization consolidates gaming and non-gaming information for a comprehensive patron view. Casinos use it to model, report and analyze patron information, and share it across the enterprise among guest-facing staff, decision makers and business analysts. Understanding the impact of gaming and non-gaming revenue, as well as player preferences, helps casinos optimize resources to maximize profitability.
About Valley View Casino

Valley View Casino currently offers 2,000 exciting slot machines; table games including single-deck blackjack, double-deck blackjack, Pai Gow poker, three-card poker, EZ Baccarat and roulette; delicious dining options including an award-winning buffet, the Black&Blue steakhouse and lounge, BLD’s café, Scoops gelato shop, Sweets pastry and espresso shop, and Snax 24-hour snack shop; the Main Stage bar with live entertainment; a Players Club; a high-limit slot area; a VIP Lounge; Luxury Line casino transportation and a non-smoking casino and bar. This May, Valley View Casino will be adding to its delicious dining options with an Asian-inspired noodle bar. Starting August 1, the casino will be accepting reservations for its luxury boutique hotel scheduled to open in November. All guests must be over the age of 21 to visit Valley View Casino. For more information about Valley View Casino, visit or call 1-866-VIEW-WIN.
About Qualex Consulting Services

Qualex Consulting Services Inc. is an award-winning leading BI software integrator headquartered in Miami, with international offices in London, Mumbai, Buenos Aires and Santo Domingo. With more than two decades’ worth of experience integrating SAS software, Qualex provides software and consulting services primarily to large enterprises and medium-sized businesses worldwide, including federal, state and local governments as well as key organizations in the gaming and hospitality, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and health care industries.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .


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