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Preston Hyundai Excited as Brand Loyalty Exceeds that of Honda and Toyota in Maryland and Delaware


Recently Hyundai Motor Company has been seeing increased market share, developing products consumers love, and now having the best brand loyalty out of all automotive manufacturers. Market Intelligence data from Kelly Blue Book said that Hyundai has surpassed Honda and has now replaced Toyota. Maryland Hyundai Dealers and Delaware Hyundai Dealers see this as a great opportunity for 2010.

The greatest increase for loyalty with Hyundai owners was in February 2010. This is mostly due to the new redesigned models that Hyundai has come out with. These models include the 2011 Hyundai Sonata and the 2010 Hyundai Tucson. The releases of the Hyundai Genesis Sedan and Coupe have also increased brand loyalty within the past year. February 2010 increased brand loyalty to 56% with more than half of previous Hyundai owners coming back and buying another Hyundai.

Hyundai continues to promote its new products, amazing warranty, and affordable pricing. These main focus points are what has made Maryland Hyundai and Delaware Hyundai dealer successful. “I recently have seen more return customers for Hyundai than any other brand we sell in our group.” says Bruce Vincent of Preston Hyundai in Maryland and Delaware. “People who bought 3 to 5 years ago are seeing amazingly new products from Hyundai that continue to hold their interest. They already know of the quality Hyundai has but now they are seeing great looking product that is unique to the market.”

For more information about Preston Hyundai please visit

About Preston Automotive Group

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai, and Nissan brands. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

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For more information:
Brent Durham
Preston Automotive Group
Internet Marketing Manager
410.673.7171 ext. 1148


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