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Microsoft Announces New Small Business Specialist in Los Angeles, CA


New designation distinguishes SADA Systems, Inc. as an expert in small-business solutions and services.

Los Angeles, CA USA— 3-21-2006 — Microsoft Corp. today announced SADA Systems, Inc. has become the first Small Business Specialist in the Los Angeles metropolitan area. To attain this new designation, SADA Systems, Inc. has demonstrated expertise in planning and building solutions for small businesses. As part of the Small Business Specialist Community, SADA Systems, Inc. will receive a rich set of benefits from Microsoft, including access to training specifically designed for the small-business industry, small-business marketing materials for reuse, special partner offers, and the ability to use the Small Business Specialist logo in marketing materials, which can help give the company a competitive advantage in the marketplace.
The Small Business Specialist Community, available as a competency-like designation as part of the Microsoft® Partner Program, was developed in response to input from customers and partners that expressed a need to build easier connections that enable small-business customers to quickly and easily identify technology partners best suited to support them.
“Small businesses are looking for partner companies that understand their unique business needs,” said Steve Guggenheimer, vice president of small business for the Small and Midmarket Solutions & Partner Group at Microsoft. “With resources like the Small Business Specialist Community and the partner locator tool on the Microsoft Small Business Center Web site, it will be much easier for Los Angeles’s small businesses to identify local partners that are best able to address their specific needs. We are confident this offering will help SADA Systems, Inc. reach its full potential by creating more visibility, opportunity and demand in the local small-business segment.”

“SADA is extremely pleased with our status as a Small Business Specialist, one of the first in the country to be designated as such, dating back to September of 2005. This fits well with our designation as a Gold Certified Microsoft Partner,” said Tony Safoian, President, CEO at SADA Systems, Inc. “This special designation allows SADA to effectively promote ourselves to customers as having proven expertise in delivering high-value, strategic solutions for small businesses. For Los Angeles area customers and beyond, Small Business Specialist status provides SADA with early line of sight to new products, services and programs from Microsoft, which can extend the value we bring to our client relationships.”

As one of the requirements for attaining Small Business Specialist status, SADA Systems, Inc. had to pass Microsoft’s Small Business Sales and Marketing Skills Assessment, designed to test the company’s knowledge of the dynamics and dependencies of the small-business market, as well as the value to small business of several software solutions, including Windows® XP Professional, Microsoft Office 2003 and Windows Small Business Server 2003. In addition, at least one individual in the company had to pass a certification exam that measures the ability to design and implement solutions for the small and medium-sized business by using Windows Small Business Server 2003 and the Windows Server System™.

The Small Business Specialist Community was announced earlier this month at the Microsoft Worldwide Partner Conference 2006. To enroll, partners can go to
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


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