Shanghai Oriental Cable Network Selects TANDBERG Television’s OpenStream to Power Video On-Demand Services
Open software platform enables multi-vendor environment, provides choice and flexibility
Beijing/Southampton, March 21, 2006 - TANDBERG Television (TAT.OL) today announced that its OpenStream® Digital Services platform has been selected by Oriental Cable Network (OCN) to support its first video on-demand (VOD) content deployment in Shanghai. Oriental Cable Network (OCN), formerly known as Shanghai Cable, operates the world’s largest metropolitan cable television service that covers the entire area of Shanghai, delivering more than 61 channels to a subscriber base of over 4 million viewers.
The contract is the first to be publicly announced for the TANDBERG OpenStream Digital Services Platform in Asia. It builds on the company’s strong position in the North American cable VOD market, where OpenStream is the leading, open digital services platform, enabling cable operators to quickly and confidently offer on-demand services such as video on-demand.
“The introduction of on-demand television services is a critical next step in our mission to build China’s most advanced digital entertainment offering. We have invested time and resources to ensure that we understand the VOD market and its different business model and are now ready to embark on one of China’s most exciting digital media projects,” says Mr. Hu Li Qi, Assistant General Manager of Oriental Cable Network. “We saw the scalability and cost problems that some US cable operators have faced with proprietary systems and decided that an open approach was essential. TANDBERG Television’s OpenStream is the obvious choice for our broad deployment plans as the platform allows us to quickly leverage the latest technologies, while reducing integration complexity and enabling us to focus on offering innovative solutions to our digital customers.”
As part of the contract TANDBERG Television will provide the back office software systems and also work with OCN’s engineers to integrate technologies and devices from numerous third party vendors. The result will enable OCN to roll-out an open and scaleable system that will meet its on-demand needs today and grow with its future requirements.
“In a financial environment of increasing constraints on capital, it is imperative that new technologies are available at the lowest possible total cost of ownership. That is why we have developed our on-demand platform to utilize open architectures, without sacrificing performance, security or freedom of choice,” says Graham Cradock, VP and General Manager of TANDBERG Television Asia Pacific. “We are delighted to be working with OCN on this milestone roll-out of open systems in China and look forward to a long and prosperous relationship.”
The OpenStream Digital Services Platform
TANDBERG Television’s OpenStream platform allows cable operators to easily deploy on-demand services using VOD servers, applications, billing systems, and other system components of their choice. OpenStream’s unique, open architecture extends the cable head-end beyond VOD to support television’s next generation of interactive services. The OpenStream platform has been widely deployed in the North American cable market since its introduction in 2002 and has recently been made available to customer in Asia and Europe through TANDBERG Television’s acquisition of N2 Broadband early last year.
The platform currently delivers on-demand streams to more than 60 US markets reaching over 15 million digital subscribers and is currently being deployed by a major European cable operator. Top five US operators who have commercially deployed the OpenStream platform include Comcast, Charter Communications, Time Warner Cable and Adelphia. OpenStream was also selected as the platform of choice for the small to mid size market by National Cable Television Cooperative (NCTC), which represents over 1,000 independent cable operators serving more than 14 million subscribers nationwide.
Oriental Cable Network (OCN), formerly known as Shanghai Cable Network, operates the world’s largest cable television city network that covers the entire Shanghai city, broadcasting more than 61 channels to a subscriber base of over 4 million viewers. Since its establishment in 1998, OCN has transformed from a one-way cable television platform to a diversified, all-round operator and a beacon for the future of broadband cable innovation in the industry. OCN was awarded the “Advanced Technology Award” in China for being the leading provider of new advanced communication technologies in the country.
Today OCN has now over 4 million subscribers on its analog and digital cable TV networks, and over 50,000 subscribers on pay-digital Cable TV. OCN has also developed its offering in the triple play world with telco, broadband and IP telephony services and has a broadband internet subscriber base of over 200,000 in Shanghai.
About TANDBERG Television
Whether it’s advanced compression systems, on-demand or interactive television, TANDBERG Television delivers the technology and expertise that is moving digital video forward. The company’s award-winning solutions are used by the world’s leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV, HDTV, video-on-demand, advertising on-demand, and interactive TV applications to customers in the Americas, Asia Pacific, Europe, Middle East and Africa. For more information, please visit www.tandbergtv.com.
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