MIPS Technologies Named Finalist of Prestigious 2010 EE Times ACE Award for Design Team of the Year
Designers Honored for Bringing Android™ Platform to MIPS® Architecture
SUNNYVALE, Calif. - MIPS Technologies, Inc. (Nasdaq: MIPS), a leading provider of industry-standard processor architectures and cores for home entertainment, communications, networking and portable multimedia markets, today announced it was named a finalist in TechInsights’ EE Times Sixth Annual Creativity in Electronics (ACE) Awards (www.eetimes-ace.com) for Design Team of the Year. MIPS Technologies’ design team for its AndroidTM on MIPS® initiative was selected due to its innovation, efficiency and creativity. The group of engineers within MIPS Technologies initiated the important effort to make Android a viable platform for a wide range of consumer electronics devices.
“In the next few years, we’ll see an explosion of Android-based devices for the digital living room, driven by consumer demand for rich internet content delivered on any screen,” said Art Swift, vice president of marketing, MIPS Technologies. “It was the innovative thinking and vision of a small engineering team here at MIPS Technologies that galvanized us to leverage our existing strengths and technologies throughout the company, and enlist the assistance of licensees and partners to drive Android into a broad range of consumer devices. In a matter of months, we were able to quickly and nimbly deliver a solution that resounds strongly with our customers.”
The Android platform was designed to provide rich applications and functionality for mobile handsets. Now, because of its well-defined software stack that enables easy application development and portability across embedded devices, it is penetrating other consumer markets. This ongoing effort is driven largely by MIPS Technologies and its community. Leveraging its leadership in the digital home, MIPS Technologies is leveraging Android to bring a rich internet experience to devices such as DTVs, set-top boxes, Blu-ray players and more. In August 2009, MIPS made the source code publicly available, and since that time more than 3,000 people have joined the Android on MIPS community.
The EE Times Annual Creativity in Electronics (ACE) Awards celebrates the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in. Awards will be presented on April 27th during the Embedded Systems Conference Silicon Valley. Awards are presented in 11 categories and are judged by the editors and a blue-ribbon panel of industry experts, comprised of the leading voices of academia, industry and Wall Street executives.
“The 2010 finalists represent the execution of forward-thinking technologies and creativity that captures the imagination of consumers, illustrating the influence that electronics and embedded design professionals have on today’s culture,” said Junko Yoshida, editor in chief, EE Times.
About EE Times Group (http://www.eetimesgroup.com/)
EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network -- EE Times, TechOnline, DesignLines, and Embedded.com -- across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
About MIPS Technologies, Inc.
MIPS Technologies, Inc. (Nasdaq: MIPS) is a leading provider of industry-standard processor architectures and cores that power some of the world’s most popular products for the home entertainment, communications, networking and portable multimedia markets. These include broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Sunnyvale, California, with offices worldwide. For more information, contact (408) 530-5000 or visit www.mips.com.
MIPS, MIPS32 and MIPS-Based are trademarks or registered trademarks in the United States and other countries of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
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