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Handheld Happiness Comes to Your iPhone Courtesy of skyrockit and Break Media


skyrockit and Break Media partner to introduce new “Girls of” iPhone application with ranking features

SAN FRANCISCO –March 10, 2010-- skyrockit, the first true mobile entertainment agency, and Break Media, the Internet’s premier entertainment community for men, have teamed up to give iPhone users a chance to rate’s popular Girl of the Day and Girl of the Month features.

The app, titled “The Girls of”, allows users to get to know the girls featured on from the convenience of their iPhone or iPod Touch. As users browse through the photos, they learn all about their favorite girls. Users can even save pictures to their iPhone’s camera roll.

Blonde or brunette? fans can be the judge as they rank their favorites in a showdown between two hopeful hotties picked at random. Fans are then presented with two more girls to compare, allowing them to continue ranking photos for as long as they like, or at least until their iPhone runs out of battery life. Users can then check how their rankings stack up against others in the community. Features include:

• Browse, GOTM, and GOTD
• View information about each girl
• Save pictures to the camera roll
• Side-by-side picture ranking game
• Global rankings of the best pictures

“Girl of the Day and Girl of the Month are among the community’s favorite features,” said Nick Wilson, CTO, Break Media. “By partnering with skyrockit, we are able to deliver quality content to users and build a community around that content through the convenience of the iPhone.”

“Break has proved itself as the leading media brand to reach the hard to reach young male demographic,” said Jon Vlassopulos, CEO of skyrockit. “We are delighted to partner with them to allow their brand and girls to extend to the iPhone – it’s a great app and I think their fans will have a lot of fun with it!”

The Girls of app is poised to be the next breakout app from skyrockit, the agency formerly known as Moderati. This follows suit to its award-winning Virtual Zippo Lighter and 50 Cent’s Sound Lab app for vitaminwater.

In December of 2009, Break Media launched its first mobile app, which had tens of thousands of downloads in the first few days alone. The Girls of app marks the second of several mobile products for the male demographic in development at Break Media for 2010. The Girls of app is now available in the App Store for $.99 or at

About skyrockit, a Bellrock Media Company:
skyrockit is an award-winning full-service mobile entertainment agency connecting brands with consumers through engaging experiences. skyrockit draws upon its relationships with Hollywood, Madison Avenue and Silicon Valley to spawn massively popular initiatives for major brands, record labels, and studios. These initiatives have resulted in over 100 million pieces of content enjoyed worldwide. The agency is a subsidiary of Japan’s leading branded entertainment shop, Bellrock Media, with backing from Yoshimoto Kogyo, the agency that dominates talent management and production in Japan. skyrockit is headquartered in San Francisco, CA. Add skyrockit to your next launch and defy gravity.

About Break Media:
Break Media is one of the largest entertainment properties and providers of content -- video, editorial, and games -- to men online. The company’s branded properties (, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, and AllLeftTurns), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 37th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit

Media Contacts:
VSC PR for skyrockit
Michal Habdank-Kolaczkowski


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