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New Luke 1977 Clothing Spring deliveries coming in daily at Elements


Elements Clothing, the online men’s clothing store, are excited to announce the arrival of a new range of Luke 1977 stock.

Luke makes menswear for the modern gent, the working class lad and the rogue – new takes on classic styles that are ideal for cutting a dash on the terraces or in the bar. The spring/summer 2010 season sees fantastic updates to a number of classic Luke 1977 lines.

The ‘Williams’ polo is now available in updated summer colours including Cyan, Flame, Lemon and Sport Red plus classic shades like navy and white. All colours feature new collar trims and the famous Luke lion crest. Western-styled check shirts include great new styles like ‘Prarie’, with short collar and cuffs and contrasting white button-down trim.

Elements are also stocking Luke’s new ’Forever In Luke’ denim line for spring 2010, featuring fantastic jean styles made with quality denim. Styles like Reggy, Kyoye and Bugs offer fits from the classic straight fit through to ‘carrot’ style and twisted.

Vintage is still key for spring 2010, and Luke are bang on trend with a superb range of knitted polo shirts. ‘Hatters’ is a short-sleeved polo with an old-school intarsia pattern on the front, while ‘Jerry’ is a classic fine-gauge striped polo.

Luke is famous for its outerwear, and this season’s jackets are particularly strong. Old terrace favourites include Butcher, a toggled hooded zip-down jacket with belted collar and adjustable side straps.

“Luke 1977 is one of our best selling labels,” says Elements’ store manager, Jonny George. “We’re one of the largest stockists of their lines in the UK. And spring/summer looks like being another cracking season with Luke!”
Luke is unusual as it is independently owned and only distributes to selected menswear stores.

Elements was one of the first UK stockists to offer Luke, in the label’s early years when it started out as a tee-shirt range. Today, Luke 1977 has grown into a complete menswear collection and one of the ’must have’ brands in the country.

To check out the latest lines in Luke 1977 clothing, visit


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