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Jeff Volpe, Vice President And General Manager Of ViewSonic Recognized As A 2010 Channel Chief By Everything Channel’s CRN


ViewSonic VP selected as CRN Channel Chief for reseller program innovation, diversification of product lines and industry solutions

WALNUT, Calif. - ViewSonic® Corp., a leading global provider of visual display, computing and digital content solutions, today announced that Jeff Volpe has been named a 2010 Channel Chief by the Everything Channel’s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.

Under Volpe’s direction, ViewSonic launched its new Finch Club partner program and Web site to give resellers a one-stop shop for easily finding ViewSonic promotions, sales incentives, training and support to boost their bottom line. Finch Club’s customized reseller portals, such as the award-winning Gov/Ed program, extend ViewSonic’s valued partners free exclusive webinar trainings for guidance on the latest products, selling tips and topical industry issues. Volpe also diversified product lines this year in the largest growing markets so that ViewSonic will be able to continue to offer solution providers the tools to sell more full solutions. From signage to systems, ViewSonic now makes five categories available to solution providers so that they may gain services, revenues and build profitability.

For the eighth consecutive year the Channel Chiefs were chosen by Everything Channel editorial based on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.

“We are dedicated to constantly enhancing our offerings and relationships with our valued channel partners, while helping them to remain strong in their businesses, said Melinda Beecher, ViewSonic’s channel manager. “We are honored that CRN has recognized Jeff and ViewSonic for all the hard work that we continue to put into our channel program. Channel advocacy is part of everything we do and as such, we continue to implement programs that evolve along with our channel partners’ needs, year over year.”

“Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offers tremendous insight into the who’s who of the Channel,” said Kelley Damore, VP, editorial director, Everything Channel. “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies.”

For further information on ViewSonic, visit or follow ViewSonic on Facebook®, YouTube® and Twitter®. For additional information on the CRN Channel Chief list, visit The Channel Chief list was published in the February 22, 2010 issue.

About ViewSonic
ViewSonic® Corporation is a leading global provider of visual display and computing products. ViewSonic develops, markets and supports a broad range of innovative products, including LCD TVs, computers, LCD monitors, projectors, digital photo frames and digital signage displays and media players. For further information, please contact ViewSonic Corporation at 800.888.8583 or 909.444.8888; or visit

About Everything Channel (,
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results. About United Business Media Limited UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to


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