Samís Club Unveils New Joint Business Planning Approach for Suppliers
New Home Office Serves as Backdrop for Supplier Summit
Bentonville, AR - Samís Club announced today a new Joint Business Planning approach to foster collaboration with its suppliers across all categories to increase value for its members, provide profitable growth and returns as well as drive innovation for both the company and its suppliers. More than 350 representatives of the companyís top and key suppliers attended the event held at the companyís new Home Office in Bentonville.
ďAt Samís Club, we are passionate about serving our Members, and believe in working collaboratively with our suppliers to develop great quality and brands -- at an amazing value,Ē said Linda Hefner, executive vice president, Merchandising. ďThrough Joint Business Planning, we can determine how we each invest in opportunities to accelerate growth and ROI.Ē
Samís Club is focusing its efforts to deliver suppliers more value through insight and innovation beginning with member research. Joint Business Planning tools and processes are near completion, and Samís Club is leveraging exclusive marketing capabilities such as eValues, which provides its members with personalized digital offers on products sold in the clubs, and loaded right onto membership cards.
Other marketing tools available to suppliers include the new Tastes and Tips sampling program in club, samsclub.com as well as targeted member communications. Samís Club expects its Joint Business Planning approach to be fully implemented by September 2010.
ďWe are excited to further collaborate with Samís Club to best serve their members. Joint Business Planning will maximize our companiesí mutual strengths of innovation and quality brand building,Ē said Kathy Casey, Vice President, Customer Development, Kellogg Company Specialty Retail Group.
In addition to Joint Business Planning, Samís Club representatives reiterated during the meeting the companyís commitment to its members to offer a relevant and unique merchandise portfolio, superior value and a preferred in club experience. Samís Club is making some changes to expand its assortment in Produce, Meat and Baby and to make improvements to its Electronics and Office layout in some locations.
The meeting closed with the Samís Club Supplier of the Year Awards presented to the following for outstanding contribution and collaboration: Dell; Frito Lay; Fu Da; General Mills; Rich Foods and Vizio.
About Samís Club
Samís Club is a division of Wal-Mart Stores, Inc., (NYSE:WMT). The first Samís Club opened its doors in Midwest City, Okla., in 1983. Today, Samís Club serves more than 47 million U.S. Members with locations nationwide, as well as in Brazil, China, Mexico and Puerto Rico. Samís Club saves its members on average 30.4 percent over grocery and specialty retailers by offering superior values on quality merchandise and services for home or work. Saving is made simple at Samís Club. Visit samsclub.com for more information.
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