Italian celebrities team up with WWF to protect biodiversity
21 Mar 2006, Rome, Italy – Italian football star Gianfranco Zola has teamed up with WWF-Italy to promote environmental education programmes in Italian schools.
“Biodiversity must be cared for,” Zola said. “Young people can really make a difference in this battle for conservation because they are the ones who demand to live in a healthy environment in which they can run, develop and grow.”
Zola — who played for football clubs Napoli, Parma and Chelsea — is one of several celebrities being recruited by WWF to help spread the message of biodiversity protection in Italy.
“We have asked celebrities to come back to their primary schools and explain to young children the importance of protecting nature and biodiversity,” said Alessandra Vivarelli, WWF-Italy’s Head of Public Relations.
Other national celebrities taking part in WWF’s environmental education programme include the singer Elisa Toffoli, television presenter Paola Saluzzi, and soap opera Actor Marzio Honorato.
As part of the WWF programme, students across Italy will also be asked to come up with advertisements on the importance of preserving the planet’s biodiversity, including animal and plant species. Students with the best advertisements will win free visits to several natural spots managed by WWF.
WWF-Italy has been working for 40 years to raise awareness of Italy’s natural heritage. The global conservation organization also manages 130 protected areas, covering 33,000ha, in Italy. Every year, between March and April, WWF-Italy opens the doors to these wonderful natural sites to the general public to enjoy.
- Contact Information
- Alessandra Vivarelli
- Head of Public Relations
- Contact via E-mail
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