SAMSUNG Takes The RedCarpet To A New Dimension

First Ever 3D Red Carpet View To Be Shown Live at Exclusive Beverly Hills Viewing Party

RIDGEFIELD PARK, NJ - Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced it will bring the first ever view of Hollywood’s red carpet arrivals live in 3D to guests at an invitation only viewing event at the Four Seasons Hotel Los Angeles at Beverly Hills on Sunday, March 7, 2010. The exclusive event will feature a special closed circuit 3D feed from KABC-TV’s ‘On the Red Carpet’ live local pre-show that will be seen on Samsung award-winning 3D LED TVs.

“We are thrilled to be the first to bring the wonder of 3D to Hollywood’s biggest night of the year,” said Peggy Ang, vice president of marketing at Samsung Electronics America. “Samsung recognizes that strong content remains critical to the adoption of 3D technologies and this represents a taste of the new dimension of home entertainment that we’ll soon deliver.”

The centerpiece of the event will be Samsung’s 3D LED TVs, featuring a first-of-its-kind built-in 3D processor for an unbelievable, immersive viewing experience. The event is an industry first-of-its-kind. It is also Samsung’s first 3D viewing party since it unveiled its complete 3D home entertainment solution as part of the world’s largest 3D-capable product line-up at the Consumer Electronics Show (CES) in January. Samsung’s completed 3D experience will be available in the first half of 2010.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.