viaLanguage Presents Free Webinar, ‘Bridging the Healthcare Literacy Language Gap – Key Strategies for 2010’

viaLanguage, a leader in healthcare translation and website localization services, will present Bridging the Healthcare Literacy Language Gap - Key Strategies for 2010 – a live webinar that addresses the growing challenges faced by healthcare industries in their communications with limited English proficiency (LEP) audiences.

When: Thursday, March 25th, 2010 at 11:30am PST

Speakers:
- Magdalyn Patyk, Northwestern Memorial Hospital Manager, Patient Education
- Chanin Ballance, President & CEO, viaLanguage
- Moderator: Scott Herber, EVP Sales, viaLanguage

The nation’s growth of LEP and ESL speakers poses a growing challenge for the healthcare industry. To effectively communicate health related information, public agencies and healthcare providers must insure limited and non-English speakers clearly understand information that impacts their health.

Healthcare literacy is broadly defined as the ability to obtain, interpret and understand basic health information and services, as well as possessing the competence and motivation to use such information and services. It is a growing concern among constituents in the healthcare industry as nearly 78 million people in the United States are healthcare illiterate. At risk is the health of these populaces and a growing cost for public and private organizations if healthcare literacy is not addressed.

How organizations can best meet these challenges is the topic of the upcoming webinar, Bridging the Healthcare Literacy Language Gap - Key Strategies for 2010. Provided by viaLanguage, a leader in healthcare translation and website localization services, the webinar will address the challenges of healthcare literacy and discuss strategies organizations can employ to help navigate the language barriers they face. The webinar will address:

- The current economic impact of healthcare illiteracy and how it can be mitigated.

- Best practices employed today to alleviate the challenges of translating healthcare communications to non-English and limited English speaking populations.

- Examples of organizations meeting these challenges in a changing and uncertain healthcare environment.

The webinar is offered free to public and private organizations, and individuals who seek to address the challenges of healthcare literacy among ESL, LEP and ELL populaces. To register for the webinar visit www.vialanguage.com/content/resource_center/webinars. Registrants will also receive a free whitepaper outlining the challenges of healthcare literacy and its broader impact throughout 2010.

About viaLanguage
viaLanguage is a leading provider of healthcare and medical translation, localization and cultural adaptation services. viaLanguage combines thousands of healthcare linguists with advanced technology to serve as an outsourced partner for multilingual marketing, educational and compliance outreach. Healthcare, medical and life science organizations nationwide rely on viaLanguage services to educate consumers, increase marketing share and build multilingual brand for their products and services. A partial client list includes Blue Shield of California, Kaiser Permanente, WellCare Health Plans, Bravo Health, Caritas Medical Center, Northwestern Memorial Hospital, Wyeth Pharmaceuticals, Walmart and St. Jude Medical. Corporate Headquarters are located at 700 SW Taylor Street, Suite 310 Portland, OR 97205-3016. For more information, visit vialanguage.com or call us at 503-243-2007.

Contact Information

Rachel Weikum

Media Contact

Weikum Communications

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