Target Race Carts Set to Debut at Las Vegas Motor Speedway
Sponsor to activate new motorsports product sampling program
CONCORD, NC - Earnhardt Ganassi Racing with Felix Sabates and Target Chip Ganassi Racing announced today that sponsor Target will activate a new motorsports product sampling program during the 2010 racing season at select NASCAR and IRL events. The new Target At-Track Mobile Series will demonstrate the unique nature of the Target Racing program and also will showcase its valued sponsor partners.
The focal point of the program will be customized, completely operational and oversized Target Race Carts patterned after Target shopping carts. Trained Target street teams will drive and accompany these race cart vehicles throughout the race track property beginning on Friday and running through Sunday of select race weekends. They will distribute samples and coupon books for brands including: Glad, Energizer, Breathe Right, Gillette, Air Wick, Nicorette, Armor All and TUMS.
The program will debut at the NASCAR Sprint Cup Series (NSCS) race at Las Vegas Motor Speedway (Feb. 28), and continue at NSCS race weekends at Charlotte Motor Speedway (May 30), New Hampshire Motor Speedway (June 27), and the IZOD IndyCar Series race at Infineon Raceway (Aug. 22).
TARGET RACE CART QUICK FACTS
* Nearly 10 feet tall, more than five feet wide and more than13 feet long
* Travel at speeds up to 35-miles per hour and will be powered by an eco-friendly, 250 cc, propane engine
* Can seat two adults and hold more than 500lbs. of product
* Will be transported to the track via an open bed trailer, allowing for visibility when on the road
About Target Racing
Target celebrates its 21st season in open wheel racing with Target Chip Ganassi Racing in 2010. Since the formation of this dominant force in motorsports, the Target IndyCar team has amassed seven championship titles and more than 70 wins, including two Indianapolis 500 victories. The duo of Scott Dixon (2008 Indianapolis 500 Winner and 2008/2003 IndyCar Series Champion) and Dario Franchitti (2007 Indianapolis 500 Winner and 2009/2007 IndyCar Series Champion) represent Team Target on the track in 2010. This season also marks the ninth in the NASCAR Sprint Cup Series for Team Target. In 2009, Juan Pablo Montoya reunited with Target and took the No. 42 Target Chevrolet to the Chase for the Sprint Cup where he finished eighth. Montoya was previously paired with Target in 1999 and 2000 when he earned a CART Championship and Indianapolis 500 crown.
For more information log onto www.chipganassiracing.com or www.earnhardtganassi.com
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