Topshop announces new collections for 2010
Topshop has announced details of a selection of new clothing collections to be featured in 2010.
February saw the launch of a new collection from Ashish Gupta, featuring enormous trademark studs on an inky-black sweatshirt, tracksuit bottoms and a show-stopping padded biker jacket. The relaxed, casual aesthetic of the seven piece Ashish for Topshop collection carries through onto a rolled-up grey marl tracksuit trouser and a pair of matching shorts. A cropped grey sweatshirt ties in a cute knot at the waist. The silhouette is over-sized, and the over-all effect is nonchalant.
Spring/summer 2010 sees Topshop’s Oxford Circus flagship store once again playing host to EDIT, an in-store boutique showcasing a collective of young emerging designers. This will be the third season EDIT has been available in-store following two successful seasons in 2009. EDIT sees the return of Topshop’s resident label KTZ, as well as the launch of several new international labels. The EDIT brands are truly global, originating from countries as diverse as Germany, Hong Kong, Sweden and the US.
Spring/summer 2010 also sees the return of Richard Nicoll with his greatly anticipated collection for Topshop, his 5th collaboration with the brand.
The ten piece collection was built around signature shapes and colours from previous collaborations with Topshop and can be defined by three palettes; 50’s candy striping in blush or tobacco, grey palettes and soft tailoring in nude chino cotton. The incredible details of these pieces are influenced by cowboy and western finishes; each lapel is adorned with miniature hearts whilst the zips are miniature perspex hearts.
Mary Katrantzou, the first new designer to be added to the Topshop stable for 2010, launched her four-piece jersey collection in February, featuring the designer’s distinctive bold and graphic prints that translate perfectly into her mini-collection for the high street, comprising of a body, a body-con dress and two T-shirts, all in white jersey. Each style has a different oversized jewellery print around the neckline, directly inspired by Mary’s Central St Martins MA graduate show and subsequent collections.
Louise Goldin launched her hotly anticipated first footwear collection for Topshop in time for London Fashion Week in February. The beautifully sculptured shoes were first seen on the catwalk of Louise’s Spring/Summer 2010 collection. Inspiration was taken from Baroque opulence and there are two designs; the first is studded on the toe with diamante around the heel which is available in black on black or cream and gold. The second design has the reverse; studded heel and diamante toe, available in rose with crystal.
2010 also sees the partnership between colour and print master Jonathan Saunders and Topshop continuing with the launch of a denim and devore collection, which hit Topshop stores in January. Geometric shapes and block colours run throughout this five-piece collection. A denim pencil skirt and matching cropped strapless basque are in panelled denim dyed in three different jean colours. A geometric devore grid design runs down the full length of a black body-conscious full length dress, a sweatshirt and a loose-fitting jersey tee, great for relaxed urban living.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on womens clothes, having won several awards for design reputation and new services, and has a wide range of womens dresses, high heels, maternity clothing, jackets and womens jeans.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 and continues to grow its reputation for supporting exciting new talent.
For further information please contact:
Arcadia Group Ltd
70 Berners Street
020 7927 1484
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