CBS College Sports Network Launches on AT&T U-verse TV

U-verse TV Customers Gain Access to Most In-Depth Coverage of College Sports

Dallas, Texas, CBS COLLEGE SPORTS NETWORK and AT&T* announced today the launch of the Network on AT&T U-verseSM TV, providing fans with the broadest and deepest coverage of college sports. CBS College Sports Network is available on channel 643 and channel 1643 (High Definition) in the AT&T U450 package or The Sports Package.

U-verse TV customers now receive access to CBS College Sports Network’s extensive programming, which includes coverage of over 250 live events annually showcasing more than 25 men’s and women’s sports, in addition to a variety of studio shows, documentaries and original programs. CBS College Sports Network annually broadcasts numerous NCAA Championships, is the official cable home of the NCAA® Division I Men’s Basketball Championship and is a leading programmer of women’s sports.

“Gaining nationwide carriage on AT&T U-verse TV is another big step for CBS College Sports Network, and we look forward to a great relationship as both companies continue to grow,” said Bob Rose, Executive Vice President, Distribution, CBS College Sports Network. “With March Madness almost upon us, the timing of this launch is ideal for U-verse TV customers, as CBS College Sports Network offers extensive college basketball programming in complement to CBS Sports throughout the entire NCAA Tournament.”

“CBS College Sports Network is an excellent addition to the U-verse TV Sports Package for sports fans,” said J. Christopher Lauricella, Vice President of Content, AT&T. “This new channel helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting college sports content, and in thrilling HD.”

In addition to the robust sports lineup available in most U-verse TV packages – including the U450 TV package – sports fans can also get access to even more unique sports programming with The Sports Package. For an additional $10 a month, The Sports Package includes more than 25 channels covering college sports, regional sports, international soccer, outdoor recreation, horse racing and more. U-verse TV customers can also add HD service for $10 a month with any U-verse TV programming package for access to a lineup of more than 115 HD channels.

CBS College Sports Network, a division of CBS Sports, is the original 24-hour cable network dedicated to college sports. CBS College Sports Network is the home for U.S. Service Academy football, featuring all Army and Navy home games, as well as several Air Force games every season. For more information, go to www.cbscollegesports.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify.