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IAQ Marketing Expert to Speak at Several Upcoming IAQA Chapter Meetings


New ways to market your indoor air quality (IAQ) business in a slowly recovering economy will be the subject of the upcoming presentations.

The founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting new marketing methods to members of the Philadelphia and Phoenix chapters of the Indoor Air Quality Association (IAQA).

The presentation at the Philadelphia chapter of the IAQA will take place April 23 and the Phoenix chapter event is scheduled for May 11. Paul Cochrane, who is the president and founder of Cochrane & Associates, will be speaking to business owners and professionals involved with IAQ, mold and microbial remediation companies.

Topics to be covered will include how to enhance a company’s marketing and public relations without necessarily spending more money. New technologies such as social media, online videos, internet marketing and ways to increase search engine optimization of IAQ industry websites will be included. Traditional marketing methods such as direct mail, press releases and tradeshow participation and methods to maximize returns will also be discussed.

Many industry professionals know Mr. Cochrane from his days as a vice president at Aerotech Laboratories, Inc. Through the use of strategic marketing initiatives he was able to help grow Aerotech from 9 employees to over 330 in just 4 years to position the company for sale in 2004 to a strategic European buyer.

“It’s a pleasure and an honor to speak to these two large IAQA chapters,” reported Paul Cochrane. “Marketing an IAQ business has changed in many ways in recent years due to innovations in technologies and a difficult general business climate and I hope attendees come away from the presentations with new ideas and inspiration to help them grow their businesses,” he continued.

Mr. Cochrane is currently on the National Advisory Board for the ACAC and volunteers his time on the marketing committee for the IAQA. Industry professionals and associations can learn more about marketing their IAQ and environmental businesses by contacting, visiting or calling (602) 510-3179.

About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry.


 Indoor Air Quality

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