Skullcandy and Hard Rock Hotel & Casino Las Vegas Form Music Partnership Deal
Skullcandy founder Rick Alden and Hard Rock meld their influential brands to create the ultimate music and entertainment guest experience
Las Vegas, Nev. – February 17, 2010 – As the Hard Rock Hotel & Casino puts the finishing touches on the property in anticipation of the ultimate grand opening of the $750 million expansion, today a deal between the property and Skullcandy was announced.
The deal inked between the Vegas property and the headphone company grants Skullcandy the official naming rights to three of Hard Rock’s main stages: The Joint, Wasted Space and Friday Night Live at the pool.
The partnership embodies several co-marketing opportunities between the companies such as social networking, cross promotions, in-room product integration and Skullcandy branded listening stations around the property. In addition, the companies will present an exciting set of unique property events including “The Next,” a premiere summit showcase for sports, music, technology and lifestyle industries.
“Skull Candy is thrilled to be in partnership with the epicenter of music and entertainment in Las Vegas. This is a natural fit for our brand. We are honored to put the Skullcandy mark on Hard Rock’s stages and we will be co-developing many exciting programs from this partnership. Skullcandy is looking forward to supporting the world’s greatest artists “live on the skullcandy stage” at the world’s greatest venues.” said Rick Alden, Founder and CEO of Skullcandy Inc. “
Specific to Hard Rock’s new HRH Tower Suites, Skullcandy will create a signature playlist option for the in-room music Sound Matters Sound Bar – an AMX 12” Touch Panel music system with iPod dock and includes over 2,000 HRH owned songs and playlists for guests.
“Skullcandy is a creative, lifestyle-driven brand that integrates perfectly with our philosophy. It’s great to be involved with such a fast-growing company for this partnership,” said Hard Rock Hotel & Casino Vice President and CMO Phil Shalala.
Hard Rock Hotel & Casino and Skullcandy are partnering on multiple levels across both brands from online to retail, to radio/TV and employee benefits (i.e. hotel benefits, concert tickets, etc.). The brands feel the more engaged they both are, the more successful the partnership. The deal brings together two companies long dedicated to epic music and brilliant sound, a move that makes it that much easier for fans to live life louder.
About Hard Rock Hotel & Casino
The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas’ fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Foo Fighters, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed.
Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 479 guest rooms and the brand new all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 70,000 square feet of casino space; 135,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub, co-owned by baseball legend Jason Giambi; the new Reliquary water sanctuary and spa located directly across from the all-new Brannon Hair salon; The Beach Club with a swimming pool that was selected by the Travel Channel as one of “The Top 10 Pools” in the world; Rehab, the trendsetting Sunday afternoon pool party; the all new Joint by Rogue concert venue; rock club Wasted Space, co-owned by motocross star Carey Hart; a 7,000 square feet Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Pink Taco and the 24/7 diner Mr. Lucky’s; numerous cocktail lounges; several retail stores; and the Hard Rock Health Club, a state-of-the-art fitness center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.
Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online at www.skullcandy.com.
Hard Rock Hotel & Casino
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- Contact Information
- Leland Drummond
- Skullcandy PR
- Skullcandy Inc.
- Contact via E-mail
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