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Gemalto Innovation: Gemalto Launches "Device Service Link" to Facilitate Access to Mobile Broadband


Major PC manufacturers to deploy multimedia SIM-compliant mobile Internet devices. Over 30 models ready for commercial roll out in 2010

Mobile World Congress, Barcelona - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today launched the “UpTeqTM Device Service Link” to facilitate access to mobile broadband. This innovation enables users to enjoy their mobile operator services in just one click from any multimedia SIM-compliant PC.

Once the card is inserted in the mobile Internet device (i.e. notebook, netbook, tablet PC, ebook, etc.), it loads the operator’s visual identity and proposed services, and ensures security of its mobile applications in the PC world. To date, Gemalto is working with the leading manufacturers, including Acer, Asus, Elitegroup Computer Systems Co., Ltd., Lenovo IdeaPad and Toshiba. Over 30* multimedia SIM-compliant models will be available during 2010.

With Device Service Link, users enjoy an instant mobile broadband experience from their computer; which, when renewing it, they can immediately retrieve their operator customized environment, their preferences, personal content and settings. The multimedia SIM card retains its original functions of authentication, portability and security for mobile applications in the PC world, while offering service continuity when users switch networks (from 3G to WiFi, for example) to provide an “always on”, seamless connection.

A plug-and-play solution, Gemalto’s Device Service Link reduces time to market for new services and reduces costs related to customer care and laptop customization. For mobile operators, customizing PCs through the SIM simplifies operational distribution processes and widens their market reach by opening up a host of new opportunities in the retail industry. This flexibility means that they can offer a broader choice to their customers, while making sure all their services are available from the mobile internet device.

“Device Service Link gives users the freedom to use their PC for on-the-go Internet access, and greatly enhances the mobile broadband user experience,” commented Philippe Vallée, Executive Vice President of the Telecommunications Business Unit at Gemalto. “As we expect the volumes of embedded devices to rise from 3 million in 2009 to 20 million in 2013, Device Service Link is invaluable in making mobile broadband conveniently available to more and more users worldwide.”

*Source: Gemalto internal study based on feedback from PC manufacturers

Visit the Gemalto stand, 8A102, at the Mobile World Congress, 15-18 February 2010.

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About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

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