UPS Racing Unveils Commercials and Online Sweepstakes to Launch 2010 NASCAR Season
Daytona Beach, UPS (NYSE:UPS) announced it will introduce three new television commercials in 2010 to promote its NASCAR sponsorship along with an exciting online game that will include a $100,000 cash prize and a VIP experience at Richmond International Raceway.
The commercials, which will begin airing during the Daytona 500 on Sunday, highlight UPS’s exclusive position as the official express delivery company of NASCAR while also promoting UPS’s extensive freight and international shipping capabilities. In a continuation of the “Maximum Driver” ad series from 2009, David Ragan, driver of the No. 6 UPS Ford Fusion, appears in two of the spots in which he applies his racing skills to some of the challenges UPS drivers face every day.
The “UPS $100,000 Trackside Challenge Instant Win Game and Sweepstakes” was created to expand awareness of UPS’s long history with NASCAR as both an official partner and race team sponsor. The online game includes more than 100 instant win prizes, including a $100,000 cash prize, a UPS Racing scooter (driven by David Ragan in one of the new racing commercials), UPS Racing merchandise and 50 $100 VISA gift cards. The grand prize for the sweepstakes drawing is a VIP racing experience for two at the Chevy Rock & Roll 400 on Sept. 11, 2010, at Richmond International Raceway.
“UPS’s long association with NASCAR has been a rewarding experience,” said Ron Rogowski, director of sponsorships for UPS. “Over the years, our racing program has allowed UPS to reach new customers and grow our business, but we’re always looking for new and unique ways to take our sponsorship to the next level. The UPS $100,000 Trackside Challenge is going to help us achieve that goal in 2010, and beyond.”
The online promotion begins today and continues until May 19, 2010. No purchase or shipment is necessary to win, but winners must meet the rules and eligibility requirements to collect their prizes. Complete details, including eligibility restrictions, prize details, odds of winning and information on how to obtain no-purchase game codes, can be found at www.ups.com/racing.
UPS (NYSE:UPS) is the world’s largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. UPS can be found on the Web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS. For more information about UPS Racing, go to ups.com/racing.
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