Deliver Your News to the World Implements A New Widescreen Video Player


Baeblemusic has rolled out a new 16:9 widescreen player as part of a new generation of Flash players with upgraded architecture on its industry leading music site. The first exclusive live concert on the site to use the widescreen player is “Passion Pit Live from Central Park Summerstage” ( ).

This new suite of players will be integrated with Tremor Media’s industry leading video ad solutions for video stream monetization. This is part of a process of continuous improvement for the site to increase overall quality and user engagement. Last month Baeble also rolled out a complete integration with Facebook Connect to allow users to share their thoughts on the site and share their favorite videos through their Facebook news feed.

David Moffly, Chief Executive of Baeblemusic notes that “all our concerts for the last 18 months have been shot in HD in 16:9 formats and it was time to allow the players to evolve to allow the incredible quality of these great performances shine through. We spend a tremendous amount of time and care on our shows and we felt constrained by the old 4:3 player architecture. We will be re-processing the vast majority of our current video inventory for the new player in the coming month and extending this player to Label supplied music videos. This is another step forward in the company’s goal of becoming the home of indie music focused video programming on the web.”

About Baeblemusic

Baeblemusic is a leading destination on the web for Indie Music video and editorial. Founded in 2006, Baeble lays claim to an ever growing library of exclusive full-length concerts and intimate sessions from today’s hottest indie music artists. Baeblemusic brings its loyal and growing audience artists that it thinks are the best and most interesting of today’s vibrant indie music scene from around the world. In addition to its exclusive video programming the company provides context and commentary through its editorial. Its weekly editorial calendar includes album reviews, free mp3’s, featured and a mix tape. A selection of the company’s best shows is available for purchase directly from the site along with its retail partners Amazon and iTunes.

Baeblemusic streams its videos in partnership with Highwinds Network Group through proprietary players developed in house giving it a high level of control and customization for its long form music programming.


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