InMobi expands Asian network via exclusive partnership with hi5, a top 20 site globally and the largest social networking site in Thailand
San Francisco, London, Singapore, Mumbai, Bangalore (9 February 2010): InMobi, the world’s leading mobile ad network with operations in 37 countries and serving over 7.5 billion ad requests monthly, today announced an exclusive partnership with hi5 to serve ads on their mobile web site in Thailand. hi5 is a global social entertainment site available in 50 languages and is Thailand’s largest social media property, reaching over 50 million monthly visitors worldwide. The partnership further extends InMobi’s dominant position in the Asia Pacific region where the firm now receives over 5 billion ad requests monthy and has grown over 400% in just the past 6 months.
InMobi was awarded the exclusive partnership based on the combination of its massive scale in Asia Pacific and its local market knowledge leading to more relevant ads, and an immediate positive impact on hi5’s mobile advertising revenue. This combination has already proven beneficial to InMobi resulting in a 200% growth in ad requests in just the first two months of the partnership.
Cathy Meyer, Senior Director of Ad Operations, from hi5 comments, “InMobi’s local language support and local sales efforts have dramatically increased the ad revenue for our mobile site while simultaneously offering our consumers locally relevant advertising.“
Emmanuel Allix, VP & Managing Director of Asia Pacific at InMobi adds, “InMobi’s exclusive partnership with hi5 offers our advertisers greater scale, and an opportunity to reach hi5’s young and passionate audience with highly targeted advertising. Overall this is a great partnership for hi5 and advertisers in the Asia Pacific region and it exemplifies the importance of mobile advertising today.”
InMobi is the world’s leading independent mobile ad network with offices in London, San Francisco, Bangalore, Mumbai and Singapore. Since its inception in 2007, InMobi has expanded to help advertisers, mobile developers and publishers in 37 countries around the world. With an ad-network reaching over 125 countries and over 7.5 billion ad requests a month, InMobi achieved early profitability in the highly competitive, high growth mobile advertising sector. InMobi is also the largest ad network in Asia clocking over 5 billion ad requests a month from the region. InMobi delivers superior results to its partners through its intelligent mobile web advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers and publishers of mobile internet sites.
InMobi’s mission is to provide the business model and technology that will help in the development of the mobile internet ecosystem as a whole. To learn more, visit http://www.inmobi.com
Founded in 2003, hi5 today is among the top 20 largest web sites in the world and the leading destination site focused on social gaming and entertainment. Combining a robust social platform with premium content and game mechanics, hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world. Available in over 50 languages, the site features localized games, virtual goods and other content that is monetized through hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide. For more information on hi5, visit http://www.hi5.com.
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