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Synovate appoints Head of Healthcare for Thailand


LONDON — Leading global market intelligence company Synovate has appointed Jocelyn Phinijarom to the role of Head of Healthcare in Thailand.

Phinijarom has over 25 years of market research experience gained in both agency and client side roles. Most notably, Phinijarom spent five years as Head of Market Research for a multinational consumer goods company in the 1990s and established research agency CRAM International in Thailand.

Her time in the industry has included work across a broad clientele of blue-chip accounts in the FMCG, food and beverage, automotive, cosmetics, banking, construction, travel, pet food and pharmaceuticals industries.

Phinijarom will report to Gareth Phillips, Head of Healthcare for South Asia, and Steven Britton, Managing Director for Synovate in Thailand. In her new role, Phinijarom will be charged with further developing Synovate’s ethical and consumer healthcare business in 2010 and beyond.

Commented Phillips: “Jocelyn has a varied and extensive market research background which we know our local clients and internal regional teams will benefit from greatly. I look forward to working with her over the coming months to rejuvenate our healthcare business in Thailand.”

About Synovate Healthcare

Synovate Healthcare is the global specialist healthcare market research arm of Synovate, dedicated to delivering marketing insights to the pharmaceutical and healthcare industries. Synovate Healthcare employs 500 healthcare market research professionals across Europe, US, Canada, Asia Pacific and Japan and offers global fieldwork capabilities.

More information on Synovate Healthcare can be found at

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.

For more information on Synovate visit


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