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Are Men Going For New Floral Variations On Valentine’s Day?


A growing number of men are striving for floral alternatives for their sweetheart on Valentines.

One of the major online flower shops in the UK, Serenata Flowers, has evidently noticed that men are increasing their search for a higher level of uniqueness in their selections of flower bouquets for their loved ones.

The florist is however sure that the traditional red rose will still remain number one selection for most customers.

”There is a slight tendency away from the established red rose. This is evidently seen throughout the last couple of years, if you look to our sales statistics,” said Peter Ahl, Managing Director of Serenata Flowers. ”My interpretation is that individuals heading for an important and real exceptional person go for the pink flower bouquets. Perhaps people look for change in their life or maybe their girlfriends or wives want to have other flowers than roses. But for us, sales of red roses have grown in proportional terms on Valentine’s Day for the past five years. So while we observe a greater variation in the selection, red roses will still be a best seller although men try to find new floral gifts.”

Serenata Flowers is a UK florist that offers next day and same day flower delivery for customers who wish to have flowers delivered. The online flowers shop offers a great variety of different flowers for example red roses for Valentine’s Day. The customers can easily buy flowers online and send flowers by post. Serenata has recently introduced a flexible “avoid the school run” delivery slot early mornings and late afternoons. The company also delivers on Saturday mornings. With Serenata’s service customers can easily send flowers to Bristol, Edinburgh, or London and other cities in the UK. Serenata also offers International flower delivery.


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