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Belkin Helps Keep You Always Connected with New Sleeves for the Apple iPad


WEBWIRE

* Vue Sleeve, Max Sleeve, and Grip Sleeve all feature reinforced panels to protect the touch-screen surface of your Apple iPad
* Complementing the slender design of the iPad, the new Belkin sleeves boast a slim profile with enough space to store a number of accessories

(Compton, CA) - Belkin presents three new sleeves-Vue, Max, and Grip-to protect your new Apple iPad while you’re on the move. These 10-inch sleeves are designed with reinforced panels to fully protect your device’s touch screen from scratches, while still offering storage for other media devices such as an iPhone, media reader, or earbuds.

The iPad user is one who is moving from place to place, so we’ve designed our cases to protect the device from this movement and activity. People will be using their iPad often to get online, so they’ll need easy access to them and, similarly, they’ll need their case to be gripable but also protective. The textured surface of the Grip Sleeve gives you a stronger grip on your iPad to prevent drops.

Because iPad users aim to be always connected, they tend to carry additional gadgets-such as a smartphone-that need to be stored. The Vue Sleeve features a windowed pocket that lets you easily find your accessories as well as store them. The Max Sleeve’s unique pleated design expands to accommodate all your accessories. It also collapses flat when storage is not needed for a slim profile, able to fit into a larger bag.

From our consumer insight research, we’re learning that people want to be able to connect to the world-their friends,family, the Internet-at any given point in time, whether at the doctor’s office, waiting in line at the grocery store, or even in a café. The new iPad unlocks the opportunity for these always-connected people, allowing them to read books, play games, watch movies, send emails, listen to music, browse the Internet, and much more. Belkin’s new Vue, Max, and Grip Sleeves not only protect your iPad, but give you instant access to it as well as your other accessories.

AVAILABILITY

Vue, Max, and Grip Sleeves will be available Spring 2010 in all global regions
Vue Sleeve (F8N275) - $39.99

* Transparent expandable pocket stores other media devices and accessories like a smartphone, digital camera, earbuds, and charger
* Made with durable neoprene, reinforced panels, and soft quilted inner lining to protect touch screen
* Unique design features embossed patterns and colors to express your style
* Colors: Black and Perfect Plum

Max Sleeve (F8N277) - $39.99

* Pleated design expands to fit accessories like an iPhone, digital camera, or power supply
* Made with durable neoprene, reinforced panels, and soft quilted inner lining to protect touch screen
* Collapses flat when storage is not needed for slim profile
* Compact design fits easily into a larger bag
* Colors: Black and Perfect Plum

Grip Sleeve (F8N278) - $29.99

* Gripable surface increases hold while on the go
* Made with durable neoprene and silicone, reinforced panels, and soft inner lining to protect touch screen
* Laser-etched silicone features stylish colors and unique patterns
* Colors: Black and Perfect Plum

Screen Overlay (F8N365) – $19.99

* Protects touch screen from scratches

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. L

About Belkin International, Inc.

Belkin offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Since our inception in 1983, Belkin has experienced an amazing 25 consecutive years of dramatic growth and remains committed to making significant strides in the areas of research and design.

Our diverse and far-reaching product mix includes award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod®, iPhone™, laptops, and netbooks, as well as energy conservation products. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Belkin also provides business-class solutions that include KVM switches, LCD rack consoles, racks and enclosures, in addition to a broad USB and cable product mix. Belkin has developed industry-leading innovations, prized by channel partners and end users alike for their dependability, customer service, and comprehensive warranties.

Belkin’s U.S. presence includes headquarters in Los Angeles, a distribution center in Indianapolis, and an award-winning Industrial Design Group in Hollywood. With major facilities in the United Kingdom and the Netherlands, our reach extends throughout Europe, Latin America, and Asia Pacific, with offices in Australia, New Zealand, Korea and, more recently, Hong Kong.



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