Turkish Airlines becomes sponsor of Manchester United
Turkish Airlines and Manchester United Football Club came to an agreement on a sponsorship deal
The official ceremony of this sponsorship contract between Turkish Airlines, the Europe’s fourth-biggest carrier by passengers and Manchester United, one the football giants of the world, will be carried out during the coming days at the Old Trafford Stadium in Manchester United.
A global player in the civil aviation Turkish Airlines has achieved another worldwide success with this sponsorship deal on the way towards becoming a global brand.
According to the three and a half year sponsorship contract, all the advertising materials and logos of Turkish Airlines will be displayed on the internal screens of the Old Trafford Stadium in Manchester and all other locations of the team. Turkish Airlines will also make commercial films with the players of Manchester United Club and carry out the promotion of this sponsorship deal in all the arenas of advertising and mass media outlets. With title of “the official sponsor of Manchester United” Turkish Airlines will transport the players of the club to the tournaments and training camps as the team’s official carrier.
Hamdi Topcu, the Chairman of Turkish Airlines, said that the sponsorship deal was very important and this cooperation would provide a big support for Turkish Airlines which is presently advancing towards becoming a global brand. Saying that he was very happy about becoming the official carrier for one of the greatest football clubs in England, the Chairman also added the deal would bring mutual benefits to both sides.
Welcoming the deal, David Gill, the Manchester United Chief Executive said, “We are delighted to have secured a long term partnership with Turkish Airlines. This deal is yet another indication of the global appeal of Manchester United and we are pleased to welcome them to the club”.
About Manchester United:
The most valuable European Football Club brand*.Over %80 of the world’s household with televisions have access to Manchester United**.11 times FA cup champion 18 times Premier League champions, 3 times European champion. Over 6 million registered fan, 333 million Fans worldwide***. 1 in 20 people on the planet support Manchester United. ( *Brand Finance 2009 / ** Futures Sports+ Entertainment 2009 / *** TNS Sport 2007)
Advertise products and brands on the digital boards during each match at the ground, sponsor brand identified on the television interview backdrop, having advertisement boards in the internal concourse areas of the ground, advertisement and advertorial pages on Official Club magazine and match day program, banner and logo on Manchester United official web site, daily advertisement spots on Manchester United TV, having a minimum of three First Team squad members plus First Team Manager attend a press announcement in Manchester, having a Manchester United former player to attend a press announcement, have access to three first team squad members for promotional or public relation event.
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