Blanket America Launches with Celebrity PSA at Sundance 2010

When you buy from Blanket America, you also give: BUY 1, GIVE 1.

(January 20, 2010) Park City, UT - On January 20, 2009 the President, in his inaugural speech, called us to unite & act. His powerful words of “our patchwork heritage is a strength, not a weakness” was a bipartisan call to action! To commemorate the one year anniversary of this message of hope, Blanket America will launch their Buy 1, Give 1 campaign with a celebrity PSA filmed at the Talent Resources Sky Suite at the Sky Lodge hotel in Park City, UT from Friday, January 22 through Sunday, January 24 during Sundance 2010.

WHAT: With over 40 million Americans living in below the poverty level, and with heating costs and joblessness on the rise, it is clear that individuals must work together to fulfill Obama’s pledge to transform America. Ask your friends to join Blanket America and show the nation it’s time for a change. Spread the message, buy a blanket, or just donate some blankets by visiting us on Facebook http://apps.facebook.com/blanketamerica/ and following us on Twitter http://twitter.com/blanketamerica

Blanket America is about more than blankets. It is about changing the way charity and business works. Most of all, it is about encouraging citizens to become more than consumers. We dream of a society in which people with the resources to feed themselves, clothe themselves, and shelter themselves from the cold take some responsibility, every time they make a purchase, for those who are in need.

Retailers who have joined Blanket America in their goal to supply 1,000,000 Americans in need with blankets for 2010 include JC Penney, QVC and Amazon.com

WHO: Celebrities expected to attend include Wilmer Vilderamma, Malin Ackerman, Adrian Brody, James Gandolfini, James Franco, Adrian Grenier, Khloe Kardashian, DJ Aoki, Danny Masterson, America Ferrara, Adrienne Bailon, Ian Ziering, Stephanie Pratt from The Hills and more. DJs set to perform include Mel DeBarge, Sam French, DJ Equal, Josh Madden, DJ Spider DJ Mia Moretti and Electric Violinist Caitlin Moe.

WHERE: Talent Resources Sky Suite
The Sky Lodge
201 Heber Avenue
Park City, UT 84060

WHEN: Friday, January 22: 1pm – 5pm
Saturday, January 23: 11am – 5pm
Sunday, January 24: 11am – 5pm
http://www.BlanketAmerica.com

Contact Information

Jessica Hoy

PR

BGR PR

Contact via E-mail