Philips and Smit Mobile Equipment present solution for mobile breast cancer screening at Arab Health 2010

Dubai, UAE – Royal Philips Electronics (NYSE: PHG, AEX: PHI), in partnership with Smit Mobile Equipment, will introduce a mobile breast cancer screening vehicle specifically adapted to the requirements of patients and healthcare providers in the Middle East. Smit Mobile Equipment is part of the Oshkosh Corporation and is a leader in mobile medical diagnostic units, mobile hospitals and mobile clinics. The vehicle (Mobile Mammography Screening Unit) will be showcased at the upcoming Arab Health 2010 show.



“This innovative mobile screening vehicle is specifically designed to reach remote areas in the Middle East and is built to take into account the desired level of privacy and the often severe weather conditions in the region,” said Diederik Zeven, General Manager of Philips Healthcare for the Middle East. “This is yet another example of Philips’ commitment to patient-focused healthcare solutions, improving the accessibility of professional screening facilities in the region.”



The incidence of breast cancer is common in the Middle East – for instance, in Saudi Arabia, over 20 percent of total cancer cases are breast cancer . Awareness of the need for preventative screening is growing and medical professionals in the Middle East are searching for new ways to cope with the increasing need for early diagnosis of the disease.



Philips and Smit Mobile Equipment partnered closely with breast screening program operators to translate their experience into a solution designed to meet the specific needs of patients and care providers in the Middle East. The design of the Mobile Mammography Screening Unit thus includes dressing facilities, a staff room and an examination room, as well as a self supporting air conditioning system. The vehicle also includes a built-in Philips Ambient Experience lighting system that contributes to a more pleasant patient experience and significantly reduces anxiety levels.



In addition to providing a high level of patient comfort, the vehicle contains state-of-the-art screening equipment such as the Mammo Diagnost DR, Philips’ digital solution for mammography, designed for efficient high-volume screening. It provides excellent image quality and the streamlined intuitive user interface at the console makes working with the system comfortable and efficient for the radiographer and allows for a quick and easy examination for the patient.



The Mobile Mammography Screening Unit takes into consideration the care cycle from the screening of patients to transmission of data to medical centers, reporting and immediate follow-up. This could include making further appointments at hospitals where treatment may be provided.



Philips’ solutions for the Mobile Mammography Screening Unit reflect a people-focused approach to innovation in healthcare, adapted to the needs of both patients and care providers.



More information on Philips Healthcare at Arab Health 2010 can be found at www.philips.com/arabhealth



The Mobile Mammography Screening Unit will be displayed at Arab Health 2010, outside the Plaza, stand OS01.



You can also visit Philips at Arab Health 2010 at Booth 3E30 in Hall 3 at the Dubai International Exhibition and Convention Centre.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter

About Smit Mobile Equipment

Smit Mobile Equipment is part of the Oshkosh Corporation and includes the brands Smit Mobile Equipment (Smit) and Oshkosh Specialty vehicles (OSV). Smit and OSV are world leaders in mobile medical diagnostic units, mobile hospitals and mobile clinics. Both OSV and Smit are certified by Philips to install their diagnostic equipment in both mobile solutions (trailers or trucks) and relocatable solutions (containers). We have certified solutions for mobile MRI, CT, PETCT, Cardio-Vascular labs, Mammography, X-ray, primary healthcare clinics, dental clinics, Emergency Mobile Trauma Units and Mobile field hospitals. OSV and Smit have manufacturing facilities in the US and The Netherlands. The Sales organizations are located in The US, The Netherlands and the UAE. Its service organizations are located in the US, The Netherlands, United Kingdom and the UAE. Due to our sales and service organization in Dubai, UAE we are close to our Middle East customers and OEM partners. With excellent warehouse facilities the required spare parts are available very fast. Also our specially trained service engineers are available 24/7 in the region to make sure down time of medical units is limited and preventive maintenance is executed. With a lot of experience in the Middle East region we are able to supply the best products available that are fully adapted for the region. In our design we consider the extreme weather conditions (both temperature and humidity), dust protection, ergonomics, patient/operators comfort, safety and privacy.