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New heads of business units Global Services and CDMA appointed


* Magnus Mandersson appointed head of business unit Global Services

* Rima Qureshi appointed head of business unit CDMA Mobile Systems

Services is one of Ericsson’s (NASDAQ:ERIC) growth areas and the segment grew 20% in the first nine months of 2009 with good profitability. Magnus Mandersson now takes on the services operation, leading 40,000 professionals in areas such as managed services, systems integration and consulting.

In November, 2009, Ericsson acquired Nortel’s CDMA and LTE business in North America, which positions Ericsson as the leading provider of telecommunications technology and services in the United States and Canada. Rima Qureshi will head this operation with its 2,500 skilled employees in North America and China. Both Magnus and Rima will be members of the Group Management Team and they take on their new responsibilities as of today.

Hans Vestberg, President and CEO, says: “Services has an increasingly important role in the company and supports operators in increasing their operational efficiency. We now have access to North American CDMA customers whom we’ll support in their transition to LTE. I have appointed two highly competent people with broad experience and excellent leadership skills to lead these businesses. In addition, Magnus has key insights from our customers’ realities and Rima adds deep knowledge from R&D and operations.”

Magnus Mandersson has more than 15 years experience in the telecom industry as an executive with Ericsson and operator Tele2/Millicom. He joined Ericsson in 2004 where he has held the positions as head of managed services and market unit Northern Europe. He was also the global key account executive for Deutsche Telekom. In 2009 he was appointed head of business unit CDMA Mobile Systems and member of the Group Management Team. Prior to Ericsson, he served as CEO of Tele2 Europe as well as COO for Millicom and held various executive positions within Ikea. Magnus was born in 1959 and holds a Bachelor’s degree in Business Administration from Lund University in Sweden.

Rima Qureshi is currently heading a strategic program for a major North American operator and Ericsson Response. From 1993-2000 she worked in a variety of managerial positions at

Ericsson Research in Canada. In 2000, Rima took on responsibility for the global service delivery center in Montreal and two years later she was heading the service delivery centers for the Americas. Rima moved to Sweden and became head of Ericsson’s global customer support business in 2004, responsible for supporting more than one billion mobile phone users worldwide. In 2008, she returned to Canada where she currently resides. She was born in 1965 and holds an MBA in International Business and a Bachelor in Information Systems, both from McGill University in Montreal, Canada.

Notes to editors:

Ericsson’s multimedia content is available at the broadcast room:

Appointment of new CFO and Executive Vice President Jan Frykhammar

Appointment of Executive Vice President Johan Wibergh

Appointment of Chief Brand Officer Cesare Avenia

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision to be “the prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.


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