Ma.gnolia.com Offers Advertisers a First Try at the Social Bookmarking Community
SAN FRANCISCO, Ca. MARCH 16, 2005 – Gnolia Systems, LLC, a San Francisco-based technology company, has launched an advertising channel on its social bookmarking site, Ma.gnolia.com. The inclusion of an integrated ad channel makes Ma.gnolia the first large-scale social bookmarking destination to offer prominent ad placement to users and media buyers.
Ma.gnolia.com launched on February 15th and has already grown to over 15,000 activated users, over half a million marked websites and over 75 interest groups. Ma.gnolia’s founders were not surprised by the exponential growth, given the strong network element of social bookmarking. However, unlike most of the new crop of social bookmarking sites, Ma.gnolia launched with a plan to offer both graphic and text advertising on its site, providing a huge benefit to advertisers anxious to try out the ad viability of social bookmarking applications as well as take advantage of a network building site with greater community monitoring than MySpace or similar sites.
Said Jocelyn Saurini, Ma.gnolia’s Advertising Director, “There’s great value in being able to present ads to the members of a social bookmarking community. You know that you’re reaching web savvy consumers who make informed purchases, so information rich landing pages can convert better. You’re also able to get a better handle on the interest points of the users by targeting your ad at a Ma.gnolia group or making your ad purchase based on the number of related bookmarks or interest you’ve seen displayed in Ma.gnolia. It’s definitely a great, targeted avenue for advertisers looking for an affordable way diversify their online ad buy budget.”
The decision to serve was made not only to provide advertisers with a first-mover avenue to ad testing in a social bookmarking environment, but also to ensure long term data safety for users through offering a solid business model.
Said Larry Halff, Ma.gnolia Founder, “We want to be up-front with our members. They way that you ensure a good product can last is by ensuring that the business model can work. We’ve designed ad spots that don’t interfere with the daily use of Ma.gnolia while also clearly presenting the advertiser’s message to our members. It’s truly a win-win situation.”
Gnolia Systems, LLC is headquarted in San Francisco, CA and is the home of Ma.gnolia.com. Mark a site in Ma.gnolia and make sure that what you find not only stays found, but keeps coming back as your interests change.
- Contact Information
- Jocelyn Saurini
- Media and Press Relations Manager
- Gnolia Enterprises LLC
- Contact via E-mail
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