Health-on-Line Recruits For Future Demand
Health-on-Line, the online private medical insurance company continues to buck the economic trend by reporting large increases in sales and new business enquiries over the last 12 months.
Mike Dalby, Director of Health-on-Line, explains: “We are receiving almost double the number of enquiries compared to last year, as more and more consumers spend time investigating their options when looking at health insurance. Historically, people have preferred to approach, or stay with, bigger brands because they are better known than us. Now, people are looking for better value and it appears they aren’t as loyal to the bigger brands as much as they used to be. Our aim is simply to offer people more cover for less money, which we can usually do, so more people are interested in our product due to our excellent value.”
Established in 2000, Health-on-Line is relatively a young member of an industry dominated by a number of large, well established brands; but nearly 10 years on, Health-on-Line is successfully competing with these brands and has become one of the fastest growing companies in the industry. This success could be attributed to the competitive pricing offered or the shift in consumers approach to buying, but Dalby however, sees this triumph as a well deserved result having invested heavily in developing industry leading technology and service.
“We have invested millions of pounds in developing state of the art software which allows us to deliver the highest levels of customer service and make huge savings in administration, which we pass on to the client by charging lower premiums. Our decision to embrace technology has meant we are able to ‘move with the times’ and develop solutions to meet the needs of our potential customers.”
Dalby continues, “We anticipate our current success will continue in 2010 and we are pro-actively recruiting for the future demand.”
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