New Economy Offers Writers the Chance to Swap “Starving” for “Well-Fed”
Atlanta, GA (January 14, 2010) -- The downsizing of Corporate America – from small firms to Fortune 100 behemoths – continues. Unemployment swells. But one writer and author says that’s good news for freelance writers looking to move from starving to “well-fed.” Translation: Hourly rates from $50 to $125 or more.
According to Peter Bowerman, 16-year “commercial” freelancer and author of the newly revised title, “The Well-Fed Writer” about the profitable commercial writing field (www.wellfedwriter.com), in a downturn, often the first departments of a company to go are marketing and communications.
Not to mention, he adds, "Companies will often shed pricey ad agencies and marketing firms in tight times. Yet, the work still has to get done, and those same firms will often turn to smart, strategic, creative freelancers to pick up the slack.”
Bowerman notes: “Many companies are asking themselves, ‘Why pay salaries or an agency’s high overhead, when cost-effective freelancers – offering a range of talent and outsider’ perspectives – give us only what we need, and only when we need it.’”
As the downturn grinds on, entrepreneurship is on the rise, as those long out of work get creative to pay the bills. Launching their own business can be a better bet than waiting for “things to turn around.” And as Bowerman points out, “For many folks out there who’ve always dreamed of being writers, here’s a bona fide path to not only a writing career but a profitable one.”
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