Omniture Announces 2010 Online Analytics Survey
Survey Helps Marketers Identify and Benchmark Against Industry Best Practices
SAN JOSE, Calif., - Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced the immediate availability of the 2010 Omniture Online Analytics Benchmark Survey. This survey will help online marketers identify and benchmark against their peers and best practices in online analytics – which is comprised of Web analytics as well as measurement of social media, video, mobile, applications, traffic through application programming interfaces (APIs) and other emerging digital channels – to help increase marketing profitability.
“Online analytics is becoming more recognized across the organization as a strategic resource, with actionable insights being increasingly communicated across the marketing organization and leveraged by other departments,” said Matt Langie, director, product marketing, Omniture Business Unit. “Additionally, marketers today have a growing number of online and offline channels that need to be measured. The discussion has elevated from Web analytics to online analytics and all of these established and emerging tactics and channels need to be optimized to yield stronger growth, increased revenues and greater success connecting with customers. The 2010 Omniture Online Analytics Benchmark Survey will help marketers identify the challenges, successes and intentions of their peers, gaining insights that may be valuable to their own careers and organizations.”
This survey focuses on best practices measuring and optimizing customer interactions across online channels. Marketers who participate in this survey will find answers to the following questions:
* By industry, what are the top five key performance indicators that your peers find are giving them the most actionable insight?
* Where are your peers investing their mobile dollars, and how are they measuring ROI?
* Where are marketers spending money on social media, and what KPIs are they measuring?
* What are your peers identifying as the most important online marketing tactics now and in three years from now?
Several weeks after completing the survey, the marketer will receive a link to a PDF that includes the marketers’ answers compared to answers given by their industry peers as well as answers of all respondents. Industry best practices, supported by real-life case studies, will also be included.
To take the Omniture 2010 Online Analytics Survey and receive results about your industry’s online marketing trends, please visit the survey page.
About Omniture, An Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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