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Blog Search Engine Increases Searches by 10% with EffectiveBrand Solutions


WEBWIRE

(New York, NY — Jan. 20, 2005) The Blog Search Engine (http://www.blogsearchengine.com), one of the premier search engines for finding blogs, has announced that it has increased its searches by over 10% with the implementation of a new Blog Search Toolbar powered by EffectiveBrand (http://www.effectivebrand.com).

Blog Search Engine says their Blog Search Toolbar has attributed to a jump in searches. “Using EffectiveBrand, we created our toolbar in less than 10 minutes, placed an image and link to download it on our site and then downloads started almost instantaneously,” said Loren Baker of the Blog Search Engine. “Since distributing over 700 Blog Search toolbars to our users, we have seen an increase of over 10% in total searches, more traffic and branding, and an increase in overall revenue.”

Search toolbars allow users to employ search engines from within their browser windows, without having to go to the particular search sites themselves. To create a customized search toolbar for their sites, publishers can go to EffectiveBrand and follow a simple, 4-step procedure in order to create and/or upload a logo, search string, custom buttons and an optional RSS feed aggregator. The final product—a cutting-edge, site branded custom toolbar—is then completed and ready for immediate distribution.

In addition to generating more searches, EffectiveBrand also adds more to the web searching experience. “The incorporation of Effective Results in the Blog Search Toolbar has increased user’s satisfaction as it complements the Blog Search Engine by suggesting related links and resources,” said Effective Brand’s CEO, Ronen Shilo.

Blog Search Engine attributes their large number of toolbar downloads to its marketing efforts on their onsite promotional channels. “We’ve strategically placed links to our Blog Search Toolbar on our homepage, on search results pages and in outgoing emails to bloggers who submit their blogs to the Blog Search Engine.” Baker added, “We are also looking into other marketing channels to distribute our toolbar after measuring its effectiveness in generating more searches.”

About the Blog Search Engine

Blog Search Engine (www.blogsearchengine.com) is a search engine and directory of blogs and moblogs. Loren Baker, the owner of the Blog Search Engine, can be contacted by the media at lorenbake@yahoo.com or by visiting BlogSearchEngine.com.

About EffectiveBrand

EffectiveBrand (www.effectivebrand.com) is a turn-key toolbar creation provider. Web publishers and content providers wishing to build their own customized toolbar receive a turn-key solution that includes the toolbar’s creation, distribution and hosting. Over 12 million users benefit from EffectiveBrand’s family of toolbars worldwide. Ronen Shilo, CEO of EffectiveBrand, can be contacted by the media at: marketing@effective-i.com.



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