Converse® One Star® Debuts Spring 2010 Collection for Target®
Target and Converse offer affordable style for men, women and kids
MINNEAPOLIS, MN — In a rallying cry for individual style, Target and Converse present the Converse One Star spring 2010 collection featuring all-American sportswear with a youthful spirit and artistic edge. The affordable collection includes men’s and women’s apparel and accessories, as well as footwear for the entire family, offering effortless style with an edge. This season’s Converse One Star collection, available exclusively at Target stores nationwide and at Target.com, celebrates the optimistic rebel, and incorporates authentic downtown influences and vintage touches on versatile, affordable closet staples with an attitude.
“The Converse One Star collection continues to provide a fusion of American sportswear with a vintage vibe, creating fresh and irreverent low-priced options for the entire family,” said Trish Adams, senior vice president, Target. “Our style-conscious guests repeatedly turn to the Converse One Star collection for elevated design at an incredible value.”
“Converse One Star brings a celebrated heritage to Target guests through current styles that are full of authentic rock ’n’ roll influence,” said Craig Reynolds, Chief Apparel Merchant and General Manager of One Star. “Season after season, the collection effortlessly offers on-trend fashion at low prices for the entire family"
The exclusive Converse One Star collection launched at Target in February 2008 and continues to offer a fresh take on alternative style at a low price. The spring 2010 Converse One Star lifestyle collection will be available at Target beginning January 2010.
For women, the collection incorporates touches of boho feminine chic and downtown edge seen through urban micro-floral prints splashed across tanks, blouses and easy dresses with raw edge and pin tuck detailing. Chambray shirred dresses and woven shirts worn with ivory underpinnings complete the essential casual cool look, while stylish plaid shirt dresses and tunics are stand-alone style statements. This season, the classic sport shirt is updated with back-tie detailing to cinch in the waist for a more slim fit. Spring calls for endless swimwear possibilities with bikinis and one-pieces in plaid and bright stripe options. Dip-dye cotton tunics and cozy heather fleece hoodies and pants take women from the beach to the street with ease.
Offering a variety of inexpensive options, the Converse One Star women’s footwear collection is all about original kicks that suit any personality. The timeless Ox sneaker is updated in bright red and pink shades, while laceless styles in navy gingham prints and classic khaki are sporty chic for everyday wearability.
This season, the Converse One Star men’s collection provides an assortment of well-priced pieces to liven up spring wardrobes. Denim updates for spring include slim cuts in lighter washes, perfect when paired with the essential chambray western shirt for a relaxed warm-weather look. Board shorts are available in refreshingly bold prints and patterns, while woven vintage-washed plaid shirts and striped tees are ideal lightweight layering pieces for spring.
Additionally, the Converse One Star footwear collection for spring allows men to hit the street in style. Whether his looks skews more all-American or laid-back cool, men have plenty of low-priced options to choose from in classic Ox styles in black, gray or laceless silhouettes in navy and plaid.
The Converse One Star accessories collection offers men and women affordable options to incorporate personal style into their everyday ensembles. For spring, the women’s accessories collection adds the finishing touch to any downtown-cool wardrobe with studded oversized totes and silk print skinny scarves to add a dose of urban edge. Men can complete any look with vintage-studded belts and distressed canvas newsboy hats and fedoras.
The children’s Converse One Star spring footwear collection continues to offer adorable styles at a great value for kids and toddlers. For girls, star-print laceless Oxfords and double-tongue lace-ups in violet add fun pops of color, while flame- and skull-print styles are perfect options for boys to achieve the young rocker look.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,744 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 50 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
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