Eric Stein Joins Epsilon As Executive Vice President, Digital Strategy
Former Google Executive to Help Enhance Epsilon’s Digital Marketing Solutions
DALLAS, TX - Epsilon, a leading multichannel marketing services firm, today announced that Eric Stein has joined as Executive Vice President, Digital Strategy, reporting to President and CEO Bryan Kennedy.
“Eric’s extensive expertise in the digital arena, ability to identify and integrate offerings and solid track record as a leader and innovator will help Epsilon to continue evolving and meeting the complex needs of our clients,” said Kennedy. “As we enter 2010 with strong momentum and a roster of global marketing leaders, Epsilon’s rich talent and forty years of marketing experience will enable us to grow and continue to lead the marketplace with data-driven, advanced marketing solutions"
Stein will play a critical role in evaluating Epsilon’s client offerings and strategies across business units to identify and incorporate new opportunities in the digital marketing space to better serve clients and build brands.
According to Stein, “The marketing industry is at a crossroads as new channels emerge and overlap creating a number of opportunities as well as complexities. An organization like Epsilon is well-equipped to meet the needs of today’s global marketer with not only the best technology available but the creative, strategic thinking required to deliver return on marketing investment. I’m excited to delve deeply into the strategies and solutions and help accommodate the needs of our clients.”
Mr. Stein joins Epsilon from Google where he led two key integration projects on the DoubleClick business following Google’s acquisition. Prior to that, he managed the Local Markets program. He was an early employee at DoubleClick and led several key areas of operations leveraging data with online solutions.
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